Choosing Keywords: Consider More than Just Search Volume

Industry Observer

Choosing keywords for your blog, or maybe just a single post on a topic you don't normally cover?

Make sure you consider more than just the monthly volume for the keyword when using Google's Keyword Tool.

Take a look at the competition for the keywords as well.

What you may find is this: high-volume search terms with a LOT of competition and medium-volume search terms with low competition.

The latter may be your better choice.

Here is an example for choosing keywords, just to illustrate the column that shows the competition for a search term:

google keyword tool competition example

If you download your searches into a comma-delimited file, you will find that the competition field is a number between 0 and 1. The closer to one, the higher the competition. You can then use this field to help determine which keywords you are going to target in your blogging - by using filters and/or sorting the data until something pops out at you that make sense.

Comments (9)

Todd & Devona Garrigus
Garrigus Real Estate - Beaumont, CA
Broker / REALTORS®


I have found that keyword selection and targeting one of the most challenging aspects of online marketing. It is part science, part art and part luck! :)

Sep 24, 2011 06:55 AM
Faith LaRosse
Springer Realty Group - Limerick, PA
Serving Berks, Chester & Montgomery Counties

Alison, this sounds like it truly is an art form--I think I better get studying!

Sep 24, 2011 07:01 AM
Rebekah Radice
Imagine WOW! Digital Marketing Agency - Burbank, CA
Social Media Marketing, Coaching & Training

So good to see you back on AR Alison!  Great advice on how to zero in on keywords with less traffic.  It's much easier to dominate those niches rather than trying to compete with a ton of results.

Sep 24, 2011 07:17 AM
Allen 2222
Austin, TX

Hi Devona - you are so right - part science, part art and part luck (and a lot of patience to see how your choices pan out).

Hi Faith - there is a LOT to learn, and no matter how much you know there will always be more to learn. Fortunately, most of it isn't actually difficult - you just gotta jump in and start swimming (er, blogging).

Hi Rebekah - glad to be back! I have a TON of blog fodder from the last few months, so beware! :-)

Sep 24, 2011 09:09 AM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

You are so right and I've done some of this fact, I have several blog posts drafted w/ low competition words. I've done some of them, but still a whole bunch are place holders.

But, I had not done these key words, so thx for doing my homework for me.  I will need to do a post on "replacing bathroom tile"...and I may also use subway tile as a secondary one or at least show pictures.

Sep 24, 2011 09:12 AM
Allen 2222
Austin, TX

Hi Debbie - I would LOVE to see your posts on replacing bathroom tile - photos, suggestions, hints, - all of it!!!

Sep 24, 2011 09:19 AM
Brenda Mullen
RE/MAX Access - Schertz, TX
Your San Antonio TX Real Estate Agent!!

Terrific advice Allison!  Keyword searches are rough stuff IMO but so important.  I am barely scratching the surface of what I need to get done...sigh...some day I will be a master lol :)!

Sep 24, 2011 01:18 PM
Mark Delgado
houses for rent, Solano County & Glen Cove - Benicia, CA
Benicia and Vallejo, Property Management, rental h
I've thought about this same idea when I read about the "long tail" theory. But the downloading and filtering that you describe is way over my head.
Sep 24, 2011 03:19 PM
Allen 2222
Austin, TX

Hi Brenda - if you just peck away, you'll be amazed at what you learn over time!  :-)

Hi Mark - I'll try to write a few simple tutorials over the next few weeks on how to easily sort and filter keywords.

Sep 24, 2011 04:42 PM