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Do You Understand the Purpose of Home Staging?

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Real Estate Agent with BlueCoast Realty Corporation

Mr or Ms Reseller Homeowner - Do You Understand the Purpose of Home Staging?

When I ask that question, the response is always some version of “well, I hear it helps sell homes.”

That, is the result of home staging but the purpose is highlighting the best features of your home which often draws focus away from flaws. It’s directing the eye to pre-determined focal points thus allowing Buyers to mentally store positive information about your home leading to a faster sale and  better price.

In today’s market, Buyers have so many choices!  Reseller Homeowners are competing with distressed properties and new home construction. Whether it’s warranted or not, Buyer’s have a predetermined disposition to accord value to distressed properties. Currently, 30% or more of sales are distressed properties.

That leaves you, Mr and Mrs Reseller Homeowner, competing with Builders for the remaining 70% or less of Buyers. Builders understand they are competing with both distressed properties and reseller homeowners. They understand price and presentation are keys to success. Builders would never spend money on staged models if they did not believe in the purpose of staging.

You’ll notice I said “staged models” rather than “decorated models” because builder model homes are not decorated solely to highlight the latest elements in design. Builder models are staged to direct the eye to pre-determined focal points and minimize flaws thus allowing Buyers to mentally store positive information leading to a faster sale and better price.

As home building rebounds further, it will be even more important for you, Mr and Mrs Reseller Homeowner, to stage your home for sale. You will benefit from an agent who believes in the power of staging and, better still, one with the skills to both list and stage your home.

Which means,you should remember, when you are interviewing listing agents, to ask if they understand the Purpose of home staging? 

Posted by

Beverly Femia

The Femia Team


"With Us, It's All About You!"

 

Beverly Femia

 

 Coldwell Banker Sea Coast Realty

1001 Military Cutoff Road, Suite 101 Wilmington, NC 28405

Fax to 1-866-784-3089 (Toll Free)

Beverly Femia

Broker / REALTOR®

Email:Bev@CoastalAreaLiving.com

Phone:Bev at (910) 279-9794

Search:Wilmington Area Propertywww.CoastalAreaLiving.com

 

 

 

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