I recently posted this as my status on Facebook: "Dear Facebook: You are to social media what Google is to search engines. Google has tried twice (and failed) to cut into your social media market share with Buzz and Wave. Now it's Google Plus. Google Plus is not a superior service, but with all your unnecessary, fear-based and aggravating changes in recent months you just might make Google Plus superior on your own. Stop panicking, for crying out loud and leave a good thing be for a while."
Yes, Facebook has made quite a few changes over the past months...many of them unnecessary. But that's what fear and panic will do for you. Panic and fear distort your ability to determine what is really necessary when making changes to your product or service. In Facebook's case, they're panicking a bit because it's Google. And Google will probably keep on trying until they hit on something that's successful.
What's interesting, though, is the fact that in this scenario Google has a lot in common with Bing in the search engine scenario. Will Bing ever overtake Google in the search engine market? Probably not. But there's room for Bing to have a reasonable market share, build their own following and maintain a level of success. Google is basically the Bing of the social media market.
Is Google Plus (Google+) necessary for your business and Internet marketing efforts? Yes. Click here to read my full post and find out why, including direct comparisons.
And if you want to get your business found online, email me or call me for a free no-strings-attached consultation at 717-538-8940.