Looking for Unfiltered, Unbiased Search Engine Results? Google May Not Be Your Best Choice

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Real Estate Broker/Owner with Madeline Island Realty 50317-90

 

Looking for Unfiltered, Unbiased Search Engine Results?  Google May Not Be Your Best Choice

 

The moment you use some search engines, they're gathering information about what you like, what you search for and what they think you want to see.  Search engines show completely different results to different users, based upon their past search and browsing habits.

Simply put, when you use Google search to track how your own websites are doing, that search is biased, based upon your past search habits.  Google shows you results that are influenced by your own past searches.  They're telling you what you want to hear (or more precisely, what you want to see).

It's not easy to turn off this feature in Google search.  Some tech experts say it's becoming impossible.  There's too much money in Google's search "bubble" approach for them to make it easy.

Given all the filtering that's going on at Google when you run a search to determine the popularity of your own website(s), you just can't rely on the results you get.

If you truly want to see where your sites are showing up in searches by the public, Google may not be your best choice for a search engine.

Your best alternative may be a "semantic" search engine which doesn't track your prior search habits and doesn't filter the results you see.

Check out duckduckgo.com for example.  This site boasts better privacy than Google, coupled with search results that are unbiased and unfiltered.

 


 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Eric Kodner 10/18/2011 11:46 AM
Topic:
Real Estate Technology & Tools
Groups:
Real Estate SEO
SEO for Realtors
Tags:
bubble
google search
duckduckgocom
semantic search

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Ambassador
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hmm, interesting, Eric. I know that cleaning out the cache makes sense, and we also know that Google does track our habits and serves us searches that relate more closely to our interests, past searches, etc. I hadn't heard of DuckDuckGo.com. Gotta check it out.

Jeff

Oct 09, 2011 05:03 PM #1
Rainer
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Mark Delgado
houses for rent, Solano County & Glen Cove - Benicia, CA
Benicia and Vallejo, Property Management, rental h

Another choice when wanting to find how your site ranks on Google is to search from another computer that has never been to your website before.  I have made this a habit.

Oct 10, 2011 01:24 AM #2
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Jim Crawford
Crye-Leike REALTORS® - Atlanta, GA
Jim Crawford Atlanta Best Listing Agents & REALTOR

Great post.  I would also highly recommend for users not to use toolbars, or stay logged in to Google Yahoo or MSN.  Personal web history is freely gathered there . also if Google is your default...Google web history needs to be turned off and cleared before checking web position.

Oct 10, 2011 01:37 PM #3
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Larry Bettag
Cherry Creek Mortgage Illinois Residential Mortgage License LMB #0005759 Cherry Creek Mortgage NMLS #: 3001 - Saint Charles, IL
Vice-President of National Production

Eric...suggested.  I'm tired of being filtered or "driven" to something that may not be the best.  Good words!

Oct 18, 2011 11:47 AM #4
Rainmaker
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Gary Coles (International Referrals)
Venture Realty International - Las Vegas, NV
Latin America Real Estate

Eric, i am going to suggest this -- it sounds like some very valuable information.

Oct 18, 2011 03:58 PM #5
Rainmaker
423,533
Eric Kodner
Wayzata Lakes Realty: Eric Kodner Sells Twin Cities Homes - Minnetonka, MN
Wayzata Lakes Realty: Twin Cities, Madeline Island

Jeff - The problem is, Google makes it extremely difficult to completely clear eradicate one's search history and search habits.  Clearing the browser cache, regrettably, isn't enough.  Google and other non-semantic search sites track a visitor's search habits by IP address.

Nov 02, 2011 04:26 PM #6
Rainmaker
423,533
Eric Kodner
Wayzata Lakes Realty: Eric Kodner Sells Twin Cities Homes - Minnetonka, MN
Wayzata Lakes Realty: Twin Cities, Madeline Island

Mark, that works, but it's a pretty cumbersome task to have to switch computers every time you want to check your site rank.

Nov 02, 2011 04:27 PM #7
Rainmaker
423,533
Eric Kodner
Wayzata Lakes Realty: Eric Kodner Sells Twin Cities Homes - Minnetonka, MN
Wayzata Lakes Realty: Twin Cities, Madeline Island

Jim, thank you.  Yes, downloading toolbars is much like allowing someone you don't know to place a hidden surveilance device inside your home.  The Google and Yahoo toolbars are certainly culprits.  They have also been known to slow down computers and to interfere with various software operations.

I'm told if you use Windows 7 and IE to open a new tab and then click "InPrivate Browsing", that is supposed to allow the user to use Google search without tracking.  I haven't been able to confirm that, but I'm doubtful it is enough to prevent tracking of search and browsing habits.

 

Nov 02, 2011 04:35 PM #8
Rainmaker
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Eric Kodner
Wayzata Lakes Realty: Eric Kodner Sells Twin Cities Homes - Minnetonka, MN
Wayzata Lakes Realty: Twin Cities, Madeline Island

Larry - Preserving one's web privacy is certainly an important issue and one that many fail to consider.

Nov 02, 2011 04:37 PM #9
Rainmaker
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Eric Kodner
Wayzata Lakes Realty: Eric Kodner Sells Twin Cities Homes - Minnetonka, MN
Wayzata Lakes Realty: Twin Cities, Madeline Island

Gary, thank you.  I've read posts on AR about how to prevent Google from tracking browsing habits and doing away with search filtering, but some of the methods proposed are really cumbersome and complicated.  Google has done its best to make solving this problem a real pain.

Nov 02, 2011 04:40 PM #10
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Eric Kodner

CRS, Madeline Island Realty, LaPointe, WI 54850 -
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