Well, to tell the truth, I never was "with" this guy in the first place. But today's message caused me to quit deleting his messages and take the time to unsubscribe.
Some person called Rick has been sending me a whole flood of emails lately. I have no idea why - I don't even know what it is he's trying to sell me. I suppose it's some kind of "you can get rich on the Internet" thing, but I haven't taken the time to look.
Today he went just a bit over the line, by giving me hell. Here's the beginning of his letter"
I've sent you a lot more emails in the last month. Some with an actual message and a couple with just an unsubscribe link (oops!) But, I've not heard back from you?
Maybe you don't think I read emails, or worse yet, maybe you don't think I care?
The subject line was "Why haven't I heard back from you?"
Gee Rick, maybe it's because I'm not interested, don't have any idea who you are, and have no reason to think you're offering something I want or need.
This particular email goes on to say that if I'll just reply, he'll answer any question I have.
He doesn't mention the subject matter, so do you think maybe he'll tell me why my onions didn't grow this year?
All marketers could learn from Rick's mistake:
Before you ask someone to take action, you need to give them a reason why. And it needs to be a good one!
That's why I'm so in favor of drip marketing. As long as it's done right, of course. You could send 135 messages like Rick's and it wouldn't let anyone know why they need you.
But done correctly, drip marketing can help you build a "relationship of trust" with people you have yet to meet. By giving them sound and useful information, you demonstrate that you know what you're doing. By giving it without strings, you demonstrate that you care about their problems/wants/needs.
And by always including an offer to help, you're reinforcing the feeling that when they're ready, YOU can and will help them.
If you're new to drip marketing and wonder where to start, get a copy of my free report. All you have to do is go here and request it.