OK, that does it. I'm finished with you!

Services for Real Estate Pros with Marte Cliff Copywriting

Well, to tell the truth, I never was "with" this guy in the first place. But today's message caused me to quit deleting his messages and take the time to unsubscribe.

Some person called Rick has been sending me a whole flood of emails lately. I have no idea why - I don't even know what it is he's trying to sell me. I suppose it's some kind of "you can get rich on the Internet" thing, but I haven't taken the time to look.

Today he went just a bit over the line, by giving me hell. Here's the beginning of his letter"unsubscribing from poor marketer


I've sent you a lot more emails in the last
month. Some with an actual message and
a couple with just an unsubscribe link (oops!)

But, I've not heard back from you?

Maybe you don't think I read emails, or worse yet, maybe you don't think I care?

The subject line was "Why haven't I heard back from you?"
Gee Rick, maybe it's because I'm not interested, don't have any idea who you are, and have no reason to think you're offering something I want or need.

This particular email goes on to say that if I'll just reply, he'll answer any question I have.

He doesn't mention the subject matter, so do you think maybe he'll tell me why my onions didn't grow this year?

All marketers could learn from Rick's mistake:

Before you ask someone to take action, you need to give them a reason why. And it needs to be a good one!

That's why I'm so in favor of drip marketing. As long as it's done right, of course. You could send 135 messages like Rick's and it wouldn't let anyone know why they need you.

But done correctly, drip marketing can help you build a "relationship of trust" with people you have yet to meet. By giving them sound and useful information, you demonstrate that you know what you're doing. By giving it without strings, you demonstrate that you care about their problems/wants/needs.

And by always including an offer to help, you're reinforcing the feeling that when they're ready, YOU can and will help them.

If you're new to drip marketing and wonder where to start, get a copy of my free report. All you have to do is go here and request it.


Comments (15)

Yvonne Burdette-Van Camp
To Buy and Sell Real Estate, see me at Southwest Missouri Realty - Springfield, MO
"Home"work, I have the Answers!

You are so right!  

Sep 27, 2011 05:33 PM
Mike Jones
SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) - Tucson, AZ
Mike Jones NMLS 223495


He's probably paying someone good money to write this drivel...  :)

Mike in Tucson

Sep 27, 2011 05:36 PM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Drip Marketing can be a great way to keep in touch with clients and potential customers.

  Or, Drip Marketing can be "Chinese Water Torture", as is the case with this guy.

Sep 27, 2011 05:41 PM
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Marte I really like your letters. If anybody knows about Drip Marketing it is you. Thanks for sharing this. Great post.

Sep 27, 2011 06:07 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Yvonne -thanks.

Mike - He just might be. The shame of it is, if he's writing it or hiring someone, he's NOT making friends!

Fred - Yes, reading his stuff would be torture - but I've just been deleting it until today. Now I'm unsubscribed. I have a feeling he bought a list with my name and is one who sells his list. So now it's minus one more name.

Lanre - Thank you. I hope my letters are helping you earn a big bag of money!


Sep 27, 2011 06:45 PM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Oh my gosh, this is so sad.  How on earth could he think this would generate positive response?  this is just plain stupid.

Sep 27, 2011 11:17 PM
Laura Sargent
Carolina One Real Estate - Mount Pleasant, SC

Guess he learned social skills, customer growth, and client loyalty in a back alley.

Sep 28, 2011 02:06 AM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

I get stuff like this too, it is maddning- some dont even have unsubscribe? One of these days I am going to look up that address to report spam to and send them a list of these guys!

Sep 28, 2011 03:07 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Debbie - I don't know. Maybe being an obnoxious pest gets him somewhere in real life??But it IS sad to spend your time and money trying to succeed that way.

Laura - He sure didn't take lessons from any successful marketers.

Evelyn - Yes, there's one I get all the time that has a line saying to click to unsubscribe - but there's no place to click! Others take you to an unsubscribe page, but you have to enter a password.

Then there are the nice ones - they say "you're unsubscribed, do you want to report this as spam?" Those are ones I think I've opted into at some time or other, so I always say no.

I don't know for sure that it's the right address, because I don't remember where/how I got it...  but there's one I use when I get "phishing" email. I just forward it to spam@uce.gov


Sep 28, 2011 03:13 AM
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

I'm getting weird emails that have my address as the subject line.  When I open them up they are pleas to register with this or that website.  I hate that junk!

Sep 28, 2011 04:40 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Chris Ann - The ones that really bother me are the bounce-backs to my address that show some spammer is using my address as their "reply to" address. I've talked to GoDaddy about it and they say there's not a darn thing we can do to stop them.

Sep 28, 2011 05:53 AM
Marilyn Harrell
Better Homes and Acres - Beaverton, MI
Wixom Lake - Beaverton MI

Will want to learn more about drip marketing.... if he is pyschic I have a question for him.....

Sep 28, 2011 06:05 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Marilyn - Darn! I deleted his mail so can't send you his address.

Sep 28, 2011 06:52 AM
Sandy Shores FL Realtor®, Melbourne Real Estate
M & M Realty of Brevard Inc. - Melbourne, FL
Brevard County Real Estate, Florida's Space Coast

Marte, There's something kind of creepy about that.  I wonder where some of these people come up with some of this stuff.  Too weird. But, your point is well taken.  We must give our prospective clients something of value, before we start asking for things from them.  Hope Rick leaves you alone.

Sep 29, 2011 01:20 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I think it's creepy too. What bothers me is that some of the emails I get give me the impression that it might be dangerous (to my computer) to click on the unsubscribe link. So I let them come in for months - just deleting the messages.

Sep 29, 2011 05:24 PM