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Luxury Real Estate Marketing Tip: Is it Time to Retool, Re-position, Reformulate?

By Ron and Alexandra Seigel

Services for Real Estate Pros with Napa Consultants DRE00893924

September 28, 2011 03:50 AM

Now is the time to start thinking about your game plan for 2012. If you have discovered that you are losing momentum in your luxury real estate marketing practice, do not panic! Don't get derailed. Just re-invent yourself and change tracks.

Look around for new opportunities. You may discover that you need to make some fundamental changes in your normal operating procedures in order to take advantage of new opportunities, gain traction and build a new head of steam.

Here are three areas to consider that can help you get back on track:

Retool

One example of retooling is developing a better website that captures buyer leads more effectively

Re-position

You may need to learn additional skills or acquire additional specialized knowledge to work with clients that heretofore you have not worked with, such as investors, or second home buyers. Then, reposition yourself as a specialist in a new niche.

Reformulate-Re-focus

You may need to temporarily focus more on buyer vs. specializing in listing properties that languish on the market.

Once you have retooled, repositioned (yourself or your company) and reformulated the focus of your practice you then need to PROMOTE like crazy! Promotion begets new momentum of productivity.

Is it time for you to Retool, Re-position and re-formulate for 2012?

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Bret & Meredith Amon

LIV-Sotheby's International Realty - Breckenridge, CO

Breckenridge, Keystone, Silverthorne, Frisco,

Nice post. You can never learn too much! Thanks for sharing. Meredith Amon. Breckenridge, Colorado

Sep 28, 2011 04:25 AM

Louise Thaxton NMLS 69996

Fairway Independent Mortgage Corp Louisiana NMLS#2289 Equal Housing Lender - Leesville, LA

Military Mtg Specialist - 866-960-9115 VA FHA USDA

Love this post and love the Power of "RE"! Also thanks for all you do for this AR community!

Sep 28, 2011 07:27 AM

Nicole Needham

Needham Realty - Winters, CA

SFR (530) 302-5478

I just seen some stats on the luxury market in the Las Vegas area that had me thinking agents in this market segment are having a tough time. In 2007 there were about 600 sales of a million or more. It 2011 there are going to be about 125 !!!

Sep 28, 2011 08:40 AM

Toni Weidman

Sailwinds Realty - Trinity, FL

20+ Years Selling Homes in New Port Richey, FL

Information to use, Alexandra. I used to work for a broker when I first started and he would make us all turn in our next year's business plan by August of the present year.

I like the photograph too.

Sep 28, 2011 08:52 AM

Ron and Alexandra Seigel

Napa Consultants - Carpinteria, CA

Luxury Real Estate Branding, Marketing & Strategy

Bret and Meredith,

thank you for your kind words, I agree with you, you can never stop learning or learn too much. A

Sep 28, 2011 09:35 AM

Louise,

I feel the same about you and your niche, and I applaud you wholeheartdly for what you do so well. A

Sep 28, 2011 09:36 AM

Nicole,

Interesting observation, however, if someone owns the lions' share of the market, they are doing very well. It is all about market share and recognition of the market experts. A So if you are known in the luxury areas of Las Vegas, you are still doing very well. A

Sep 28, 2011 09:38 AM

Toni,

It is a good idea to have a vision, and it gets you in the habit of visionary thinking. A

Sep 28, 2011 09:39 AM

TODD PICCONI INLANDEMPIRE & SOUTH ORANGE COUNTY, CA

TODD PICCONI REAL ESTATE - Dana Point, CA

Personal Engagement,Precision, and Professionalism

Ron & Alexandra,

In this everchanging marketplace, re-focusing is on my list, almost daily.

Thanks for posting, R & A...Great Post as usual and always love your photography! When you coming to PS again?

Sep 28, 2011 04:51 PM

John Mayer

Oikos Realty, Cape Canaveral, Cocoa Beach Florida - Cocoa Beach, FL

Your Beach Area Expert

Ron & Alexandra - Great post. We all need to improve every day even though we may be perfect already :-)

Sep 28, 2011 06:33 PM

Todd,

Yes, you do , however, the fundamentals sitll have to practice, they are like the foundations of a home, and provide the real support. A

Sep 29, 2011 06:27 AM

John,

I could not have said it better, Thanks for commenting. A

Mike Cathell

Real Estate Services of SWFL, LLC - Fort Myers, FL

Real Estate Investing for Real People

re-inventing our business has kept the doors open in this economy - Ron and Alexandra, thanks for another great post!

Sep 29, 2011 08:39 AM

Luxury Real Estate Marketing Tip: Is it Time to Retool, Re-position, Reformulate?

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