Oh Ashton, You Sneaky Devil

By
Services for Real Estate Pros with ActiveRain

A clip of last night's Two and a Half Men shows Ashton Kutcher nestled on the couch with his laptop.  The laptop is covered in stickers of companies which he is an investor for; Hipmunk, Foursquare, GroupMe and Flipboard.  CBS is saying they'll blurr out the stickers in future re-runs unless the companies pay up but last night's episode was already seen by 20 Million viewers. 

What's the most clever way you market your brand?

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Comments (51)

Tamara Inzunza
Realty One Group Capital - Alexandria, VA
Close-In Alexandria and Arlington Living

I have about 20 shopping bags with custom logos from area businesses, so I guess that's a big thing now!  Can't blame Ashton for touting.  I'm sure that was written in the contract!

Sep 28, 2011 12:39 PM
Tamara Inzunza
Realty One Group Capital - Alexandria, VA
Close-In Alexandria and Arlington Living

Methinks this topic makes for a great contest ;-)

Sep 28, 2011 12:40 PM
Kristi DeFazio
RE/MAX Advantage - Colorado Springs, CO
Colorado Springs Rea lEstate 719-459-5468

I am thinking I definitely need more branding. Laptop stickers, IPhone covers. Great ideas!

Sep 28, 2011 01:04 PM
Barb Van Stensel
Chicago, IL

Smart marketing and now the network is fuming because their star was smarter then they were.

Sep 28, 2011 01:59 PM
Allen 2222
Austin, TX

Now, that was sneaky, but hey, it's all about the money. I missed the episode, but can't wait to watch - sheenless probably won't be shineless.

Sep 28, 2011 03:13 PM
Lanre-"THE REAL ESTATE FARMER" Folayan
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

This is something that I am going to be doing more of. Home buyers and sellers are out there. In this Real Estate Market we have to be creative by "Thinking Outside of the Box"

DC REAL ESTATE AGENT ON SITE

Sep 28, 2011 03:19 PM
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

Just tell me that Ashton had his pants on.  :)

I liked the pictures in the comments here, food for thought.

Thanks for the Chatter.

Sep 28, 2011 03:49 PM
Lisa Wetzel
RE/MAX Realty Affiliates - Carson City, NV
CDPE, SFR carsonvalleyland.com

I try to work it in where ever I can without seeming to be too pushy. 

Sep 28, 2011 04:36 PM
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Ashton is no slouch, that's for sure! Will have to check out the show again now that he's on there.

Sharon

Sep 28, 2011 05:04 PM
Beverly Jo Cole
Southern Cross Real Estate, Inc. - Fort Lauderdale, FL

Rats... I missed it too. I keep forgetting the new season started.. CBS.com has the full episodes of their top shows online to watch within a few hours of airing (after pacific time I believe) I will have to see if they have already blurred it online.

Sep 28, 2011 05:50 PM
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

I didn't even notice . . . so much for branding.  YAWN. 

Sep 28, 2011 06:06 PM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

He's no dummy.  Now if you could get him to invest in Active Rain, we would have been on also!

Sep 29, 2011 01:05 AM
Scott Seaton Jr. Bourbonnais Kankakee IL Home Inspector
SLS Home Inspections-Bradley Bourbonnais Kankakee Manteno - Bourbonnais, IL
The Home Inspector With a Heart!

The real question is ...Is CBS an investor in any of these companies? If they make a big stink it just adds fuel to the firestorm. They're all smart like a fox. Not FOX TV of course, we all know thay are idiots.

Sep 29, 2011 02:24 AM
Kerrie La Guardia
ActiveRain, Community Manager - Kirkland, WA
Let it Rain!

Gabe - Now you're talking!!!

Sep 29, 2011 05:34 AM
Pam Hills
Innovative Artistry - Kendall, FL
ASP/IAHSP- Stager Miami, FL, Creative Minds Innovatively At Work

I wish I had seen it....TV??  There is time for TV?? lol... Oh my goodness how I wish.  The branding is getting HUGE.  We were just speaking about it at the dinner table.  I was able to squeeze in another show my brother wanted to watch...the new series coming "Terra Nova"...." Lenovo®" all over it.  Other shows...you will notice the cars (all Audi,  all Volvo, or Mini)....or some other computer like MAC ;-p...  Yes, growing by leaps & bounds...  Do I sense another assignment?

Sep 29, 2011 04:22 PM
Pam Hills
Innovative Artistry - Kendall, FL
ASP/IAHSP- Stager Miami, FL, Creative Minds Innovatively At Work

p.s.  I think that Debbie's, Nikki's & Phil's ideas are terrific...well the coffee cup would come over the shopping bag.

I really like the insulated beverage containers also (that don't perspire), umbrellas, collared polos, & hats.

Sep 29, 2011 04:28 PM
Lee & Pamela St. Peter
Berkshire Hathaway HomeServices YSU Realty: (919) 645-2522 - Raleigh, NC
Making Connections to Success in Real Estate

Kerrie, I think I need to do more thinking on this...  We used to do some things but have dropped them recently...  hmmm thanks for the mental nudge! 
Pamela 
P. S I need to catch up on my reading here in 'The Chatter'!!!

Oct 17, 2011 01:10 AM
Susan Goulding
Crown Key Realty, Inc; Tracy & Mountain House Sales and Property Management - Tracy, CA
Northern CA - Tracy & Mountain House Real Estate

I didn't notice the stickers.... wasnt' he naked on the couch?

 

Oct 25, 2011 05:22 PM
Anonymous
Bobi

I agree with Ann Allen.... although Ashton may be cute he's in no way as funny as Charlie! It's a shame the writter's have given Ashton such a goofy character. They've ruined a great show that was a nice 30 minute laugh at the end of a difficult day.

Oct 26, 2011 03:37 AM
#50
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

I stopped watching when Charlie left.  Loved the show and don't feel any of the remaining characters could carry it.  

 

Nov 15, 2011 09:09 AM