We market many of our exclusive listings internationally, especially to our buyers from Asia. Asia specifically in China has their own search engine as google is not used in China. Here is a blog wrote by Jennifer Chao about how to market your properties online to be visible for buyers in China.
Every once in awhile I like to take a look at Craig's List to see who from the U.S. is attempting to reach Chinese Home Buyer's on the Beijing or Shanghai areas of the site. The large majority of posts come from hopeful home sellers in California, Seattle, Vancouver, and NYC, but occasionally a token Kansas farmhouse will show up. Today I saw a shopping mall for sale.
While I love Craig's List here in the U.S. for selling my old furniture or an automobile, there are a few problems when using this as a tool to reach Chinese Homebuyer's browsing the internet from China.
Problem #1 - Craig's list is in English, and the posts are in English.
Problem #2 - Last time I checked, Craig's list was blocked in China. (Censored by the CN Government )
We put together a list of Chinese Real Estate websites where Chinese people actually do shop for homes. Here is the link: How to Post Listings on Chinese Real Estate Websites.
These sites are set up similar to Trulia, Realtor.com, ect. The screenshot below is our client's Scottsdale AZ property that we posted on a popular website called Koubei