Greg Harrelson has always been successful in helping property owners to sell their Myrtle Beach homes or condos that were previously listed with another agent yet failed to sell after months of time. In the real estate world, a property that is listed and fails to sell is called an expired listing. Unfortunately, listings expire everyday leaving the seller feeling defeated, hopeless and confused as to what they need to do moving forward.
Since the market and the economy has declined, Greg Harrelson has made it his mission to assist the owners of Myrtle Beach real estate and help them get back on track to an eventual sale. At first, the seller is a little suspicious as to whether he will be able to perform where others have failed. Once they sit down and interview him, confidence is restored. In talking with Greg, he mentions the three critical components in getting these expired listings sold.
Here is what he shares...
1. Most expireds were not marketed aggressively while listed. So many agents rely on the MLS as their main marketing strategy. Yes, Greg is a fan of the MLS, but he indicates that the Myrtle Beach MLS is only one of ten sources to attract buyers' and other agents' attention. The key to selling a property in Myrtle beach today is an actual strategy or marketing plan. Stop dealing with people who say they can do something, work with people who can show you what they do and have done.
2. Another critical factor in selling today is accessibility. Too many sellers have limited times that they allow showings. In some cases, this may be beyond control yet when possible, make it easy for the agent to show on short notice. You never know when the right buyer will come along. A qualified buyer tends to act fast so take advantage of every showing you can.
3. Internet is critical. Beware, every agent will tell you that the property will get listed on the internet and it may be the truth. What you don't know is there are online marketing strategies that the agent must employ to actually attract a lot of buyers. It is not the internet that works, it is the agent who knows how to WORK THE INTERNET who makes this productive.
After talking with Greg, I learned that he has been responsible for coaching some of the top real estate agents around the country. He has coached agents in many different markets including San Diego, New Jersey, Las Vegas, Lake Tahoe and successful Realtors in Myrtle Beach including, Brendon Payne, Jan Pitman, Dany Drouin, and many others.
Not only has Greg helped agents around the area, he continues to assist all those who want to sell at a time when so many are having challenges. If you are an owner wanting to sell, or an agent wanting to work for the best, Century 21 The Harrelson Group is your answer.
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