If you haven’t heard about a new startup called Katango, you will! With Google + now giving their users the ability to “share” circles, this will be needed more than ever! If you have started giving up cataloging your friend data base on Facebook, you can test it now.
Think about it, since you don’t pay for Facebook or Google +, they make their money selling information about you or by selling advertisers access to you! These social media giants have a vested interest to make sure their target marketing is on target. They want to "help" you organize your database (for them).
For example, if I had a “circle” called “Friends in Boise” that I shared with you using Google +'s new shared circle feature, what good is it since they probably aren’t your friends yet. What if Katango’s algorithm’s further sorted my group of friends into Doctors, Attorneys, Realtors, Lender’s, Social Media guru’s, etc., and added that to the fact they live in Boise?)
There has been a lot of chatter on Google + about the information overload when they launched “sharing circles”. I have created new circles including “unsorted shared”. On Facebook, I have a category called “unknown – added me”. I never know the intent of why someone adds me: I own a real estate brokerage in Boise, Idaho so maybe they want to track the industry; I am an instructor for real estate classes for the National Association of Realtors; I am a blogger; I am involved with Special Olympics International; etc. Since I can’t tell intuitively why people add me, I welcome companies like Katango that would help me sort new people.
Their website states: “Katango has unique, patent-pending algorithms that help anyone with a lot of online contacts automatically create meaningful groups that are personalized to each person who uses Katango. Katango groups are great for on-the-fly coordination of events, staying in touch with life-long friends and family members, chatting with friends who have similar interests, and everything in-between. Katango takes the friction out of online sharing and communications by minimizing all the group setup work.”
Their application is currently available for Facebook and it is rumored that Google is trying to buy them. From what I have read on their website, I can see why!
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