Niching is the now and the future of being successful in real estate online. 
What does it matter if you build the most high tech, most visually appealing and best website if no one finds it?
Or if they do find it but they don’t convert to a customer or a client?
If you open up a restaurant what is the most important thing you need to make it a success?
People will answer: good marketing, coupons in the paper, clean restaurant, good service, good food, the best food.... and on and on...
However all of those answers are wrong.
What the restaurant needs to be a success is A HUNGRY CROWD!
You see, that is the same off-line and on-line. You don’t figure out who your niche is by defining your audience but rather you must discover what is needed in a market and then fill that need.
Agents say they are developing a niche... but it should be- they are feeding a hungry crowd with information that a particular niche desires and needs. Ask most anyone what is a niche and they will say- it is a group of people in a market that you choose to market something to. A niche is not something you choose but rather something you find.
Niche- what does that mean? Define Niche. Well, let’s review the term Niche.
Niche originally meant "a hollow or recess in a wall".
In nature a niche refers to a place where an animal perfectly fits into.
This is so hard to get across to small businesses, agents and professionals who want to gain their online presence. Why? Because 99% of the people do a niche backwards.
Only in the movie, ‘Field of Dreams’, is it true that if you build it they will come. Not so with websites and creating niche markets within your markets.
You discover niches through keyword research combined with intuition and commercial intent. Most SEO folks are left brained so they are very good at working with the details of keyword research but their point of reference is only data driven whereas if you can bring your right brain to the party you can put it to good use in finding the connections between the keywords and what a niche market is hungry for and then visualize whether this is actually a niche that will produce listings or buyers.
Most agents don’t want to spend the time to really search out what a ‘hungry niche’ is hungry for. But for the 1% to 3% who will develop their websites this way will be the agents that will be making trips to the bank. It will become an exponential success, building one success upon the next.
You need to know who you are building your website for and what that conversation looks like before you ever actually build a website. Call me to discover how you can dominate in a hungry crowd.
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