How Salespeople Can Prevent Their Broker From Premature Gray Hair

By
Real Estate Broker/Owner with J. Philip Faranda (J. Philip R.E. LLC) Westchester County NY License # 49FA1074963

Here are a few useful tips for all agents, both new and old, in the proper care and feeding of the guy who owns and runs the brokerage where you ply your trade. 

I will be quick to add that many of the things I suggest here are things my team already does well, and it is rare when I have to practice tough love. But I certainly talk with my share of fellow brokers, owners and managers, and premature gray or the odd eye twitch are certainly a problem for the ones who care. 

So consider this a  guideline for keeping your broker, be it myself or anyone else, a little happier, a little saner, and a lot less stressed. 

  • When you are emailed a customer or client inquiry, acknowledge getting it. A quick email back that says "got it" or "thanks" or even "got it, thanks" will do. 
  • Check your email. There may be an opportunity waiting. 
  • Check your voicemail. There may be an opportunity waiting. 
  • When you go out of town, get someone to cover for you. 
  • We're probably friends on Facebook. HINT HINT 
  • When you screw up, tell me. It is better for me to hear it from you than another broker, another agent, or the nice folks at the board (which has never happened to my guys). 
  • Learn the paperwork and fill it in completely. 
  • When you need help, ask for it. 
  • If there is an accounting issue, do your best to resolve it quickly. Never let that sort of thing hang in the air for days or weeks. 
  • If another agent, customer or client mistreats you, tell me immediately so we can address the issue. Otherwise, it defines matters the rest of the time you deal with them. 
  • Kidding us about what we did to earn our split is as gauche as members of the public who tease you about yours. Moreover, you might not get how hard we work behind the scenes. 
  • Nothing happens automatically. You have to make it happen. And NEVER shrug your shoulders and say "let the lawyers work it out." Lawyers don't work things out. Their solution is to have the brokerages throw money at a problem.  
As for myself, I can promise a few things to my team:
  • I'll never micro manage how you handle the inquiries you are given. I presume everyone does their best. 
  • Office meetings are never compulsory. But they are advisable. 
  • I abhor office politics. 
  • Your listing, your call. All the time, every time.
  • If you need me to fill in, I'm there as much as I can be.
If the team doesn't succeed, then neither does the broker. It is our job to help the team members win, and for my part, that is a big responsibility. It is a two way street, and given the importance of our work, namely, putting a roof over peoples' head, it behooves us to work together and be responsible professionals. 
  

Comments (100)

Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

Great reminders, Phil. Thank you!

Oct 10, 2011 06:05 AM
John M. Scott
BRE # 01442690, Scott Keys Properties - San Francisco, CA
Broker / Owner San Francisco Bay Area

Phil, I think sometimes agents do forget the importance of their jobs - "putting a roof over people's heads" including their own!

Oct 10, 2011 07:18 AM
Eileen Hsu
Douglas Elliman Real Estate - Manhattan, NY
LICENSED REAL ESTATE SALESPERSON

FEATURED AGAIN! Congratulations. I am sure your agents appreciate this list of helpful hints that will help them advance their business. I am also proud that you do not micro manage your agents.

Oct 10, 2011 08:33 AM
Sandy McAlpine
RE/MAX EXECUTIVE - Cornelius, NC
Search Lake Norman Homes For Sale - Lake Norman NC

I think these are fabulous tips for a new agent. Some of these things they do not tell you (you would think it was common sense for most)

Oct 11, 2011 02:43 AM
Gail Robinson
William Raveis Real Estate - Southport, CT
CRS, GRI, e-PRO Fairfield County, CT

Phil - Having met you in person, I can say that I know if I was licensed in NY and lived nearby, I'd like to work for you.  You have a nice combination of business savvy and personal warmth that's hard to find.  Your agents are lucky!

Oct 11, 2011 03:14 AM
Tim Bradley
Contour Investment Properties - Jackson Hole, WY
Commercial Real Estate Expert in Jackson Hole, WY

I'm posting this one on our company bulletin board. Thanks for summing it up so nicely.

Oct 11, 2011 03:35 AM
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

Amen.

Oct 11, 2011 04:20 AM
Brian Rugg
Rugg Realty LLC Sun City Texas 512-818-6700 - Georgetown, TX
Sun City TX Real Estate - Georgetown, TX Real Est

Hello J Philip:

 

Having run a large brokerage in Boston MA at one time I appreciate your list and the subtleties of a stone simple set of guidelines. I cringed at the notion of "let the lawyers work it out" as that solution grows the numbers exponentially. thanks for sharing.

Oct 11, 2011 04:20 AM
Pamela Seley
West Coast Realty Division - Murrieta, CA
Residential Real Estate Agent serving SW RivCo CA

Reading your blog post, I think I've found myself in an alternative universe. Sounds like you really do have a team and broker/agents work to support the other. 

Oct 11, 2011 04:40 AM
Elisa Uribe Realtor #01427070
Golden Gate Sotheby's International - Oakland, CA
Opening the Doors to California Homes -East Bay

My broker's hair turned grey well before I met him. Your next blog can be If your broker has grey hair, he probably has the experience to back it- ha ha!

Oct 11, 2011 05:54 AM
ASHEVILLE REALTY REFERRAL RESOURCE 828-776-0779
REAL ESTATE REFERRAL NETWORK - Asheville, NC
CONTACT janeAnne365@gmail.com

Mine is turning WHITE!  And now all I need to do is smile and my team responds. (just kidding )..LOVED this post.

Oct 11, 2011 06:40 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Great post.  Many of these apply to employees in many businesses.  BTW it sounds easy but these simple things are so hard for a number of people.

Oct 11, 2011 07:47 AM
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

I think I might see a few gray hairs coming in .......

Oct 11, 2011 12:22 PM
Beverly Femia
BlueCoast Realty Corporation - Hampstead, NC
Broker Realtor Stager - Greater Wilmington, NC Are

Very well done.  I was in management long enough to always see the other side of things.  One has to want to manage.  Otherwise taking on so much responsibility for so little reward just doesn't make sense. 

Oct 11, 2011 02:24 PM
Woody Edwards
First Choice Realty, Inc - Chesterfield, VA
A Realtor® Who Answers His Phone!

Can I copy it and post it......Can I, Can I, Can I

I couldn't have said it better, and you put it writing!  Great job!

Oct 11, 2011 02:33 PM
Maureen Fukumoto
Help-U-Sell Realty Pro - Mililani, HI
Maureen

Great points, I printed your list to review with my agents at our next office meeting. 

Oct 11, 2011 04:21 PM
DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas

Hi Philip,

I probably give my broker gray hair but hopefully not a lot.  I'll try to keep this list in mind!  Thanks for sharing!!

Oct 11, 2011 04:40 PM
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Phillip, It reminds me of how sometimes I wonder how a broker can sleep at night.  With all the "wold cannon" Realtors out there!

Oct 11, 2011 11:09 PM
Hector Reyes
NHNR - Victorville, CA
Southern California

Ooohh nooo.. I will get gray hair!!!

My broker test is in November 4

Good post, Thank you

Oct 12, 2011 05:00 PM
Jayson Holland
Listings.com - Denver, CO
Jay Holland

Great job Phil! You are a broker any of us would be proud and happy to work for. Hopefully we can all be like you one day. Thanks for the post.

 

Oct 26, 2011 09:23 AM

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