Hello all, I hope that upon finding this post, your real estate business is thriving.
We're often asked for sample mail pieces and verbiage to use when marketing to a list of homeowners in pre foreclosure. We asked Hoss Pratt, dubbed the “Prospecting King”, to put together a guided script to use when calling financially troubled borrowers, and he was kind enough to provide the following verbiage.
Hi, is «Owner First Name» «Owner Last Name» available?
Hi, «Owner First Name», I know this call may seem kind of random, but… I am a local real estate agent in the area, and I am working with a buyer who wants to purchase a home in your neighborhood – And your home is a perfect match to their criteria - My random question is if my buyer brought you a generous offer for your home… Would you consider selling the property as early as next week?
Yes – No – Maybe
Why don’t I do this… I will be in the are tomorrow at 7:00pm – I can stop by for a quick 10 minutes – take a look at the property, and see what we can do to work together… or not work together… either way is fine – Sound good? Will both you and your wife be there?
Yes – No – Maybe
At the appointment… Take the “Grand Tour” – Build the relationship using F.O.R.D. Family-Occupation-Recreation-Dreams. Ask this very simple question… “I assume everything is current on the mortgage… Correct?
Actually we are a few months behind…
Oh… Well in that case… What do you plan to do to bring it current?
Bingo… Found their pain – Now solve their problem – Be their solution
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