A subscriber to our pre foreclosure data used the following post card to get sixteen listings in a month’s time. She sent the postcard out to homeowners 60 days late, multiple times. Each time, she changed the font color. After the third mailing, she followed up with a phone call or a personal visit.
Although her home office offered postcard designs, she said that those were too much “in your face” and came up with this design. I like the picture of the little girl – it puts a personal face on the human element of foreclosure. What's also so great is the focus on benefits that resonate with the homeowner. "save their credit"... "relieve their uncertainty"... "comfort their families". These benefits talk in the language of emotion. This resonates with homeowners much more than the agent's credentials, training, track record and other features that bring focus to the agent, not the homeowner.
Notice that the postcard does not profess that there is any inside knowledge that the homeowner is late on their payment. Instead, the question is, “Do you know people in this situation?”. This disarms the homeowner.