Door knocking script you can use when approaching distressed homeowners

Real Estate Agent with Datamar, Inc. / Homestead Data

Here's a guided script I came across that you can use when delivering your message of hope and solutions to distressed homeowners in person. 

Knock knock (stand away from the door and if you hear someone coming to the door, turn your head backwards to disarm the homeowner) When the homeowner comes to the door, STEP BACK. You don’t want the homeowner to feel threatened. First impressions last forever.

“Hi, Mrs. Smith?… My name is Jim, I hope I’m not interrupting dinner, I’ll be out of your hair in a second, I just wanted to get this into your hands (hand them a business card, flyer, or other material with a link to an online report)… I’m not sure if this applies to you or not, but I’m sure you know somebody. I’m a neighborhood real estate and short sale expert, I offer ethical and compassionate solutions to problems with real estate loans. If you know anyone, co-worker, family member, friend, someone in the gym, that owes more on their house than what it’s worth or is having a hard time making their mortgage payment, please have them go here to get a free report on their options and how to get fair market price for their home. It’s not about me, I hope they call me, but they’ll thank you for providing this free resource. Thanks for your time, Mr. Smith”

Hopefully this provides a general framework/verbiage for a script, and your report can become viral or the “soft sell” approach disarms the homeowner on our list and they become receptive to your message and begin asking questions. If they do not immediately warm up to you, follow-up is in order. Having personally visited the homeowner, you have more of a licence to contact them again.

It’s worth noting that many homeowners on our list that are reported as being late on their mortgage payment may be taken aback or offended if you profess that you have inside knowledge that they are behind, which is why we advocate this soft approach.

Any thoughts?

Comments (4)

Joanne Louise Stevens
Keller Williams Realty Los Angeles-Brentwood - Los Angeles, CA
Realtor - Serving Brentwood and Surrounding Cities

Hello Brandon:

Thank you for providing a great script to use.  I have door knocked on distress property homes, but usually people do not answer their doors.  I always leave marketing materials at the door step.  Your script is a polite approach.  I'm sure you are getting a great response. 

Have a great weekend.

Sep 30, 2011 07:03 PM
Ron T. Weems Jr.
Weems Property Group | KW North Sound - Bothell, WA
Managing the details one home at a time.


This is a very nice approach with out being over bearing. I am going to bookmark it so I can come back to it. Have a great weekend.

Sep 30, 2011 07:26 PM
Ronald DiLalla
Century 21 Discovery DRE 01813824 - Anaheim, CA
No. Orange Cty Real Estate

Hi Brandon ,   great skit.....and nice approach...thanks for sharing.

Sep 30, 2011 07:50 PM
Jill L. Grant

very useful, i like the soft approach thank-you so much for sharing

Jun 27, 2012 12:56 PM