Property Need Lead Generation

Education & Training with Real Estate Grad School


For some reason this is working better right now than ever in the past.

Agents that I coach all over the country are using this and literally everywhere it is generating listing leads. 

You have a Buyer who you have shown everything on the market and they can’t find what they want.  So, you send what I call a “Property Need Letter.” 

You drive the Buyer around the area and select the specific homes and or the specific blocks of streets that truly have what they are looking for. 

Then you send a letter to those specific houses.  The letter has to have a specific structure and language so that it is credible.  In fact, don’t do this unless it is real.  The letter gives some details about the Buyer, what they are looking for and what they are not finding.  It offers a confidential one time showing request. 

My coaching Clients have been doing this for many years.  Right now it seems to be more effective than ever.  Perhaps because there are so many Sellers who are waiting for the market to improve but given the opportunity they would like to sell and move.

If you would like a copy of the property need letters, e-mail me.  Although they are one of hundreds of documents exclusively for our coaching Clients, I’ll offer them to you to encourage you to listen to our free webinars and to introduce you to a bit of our Success work.

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Mara Hawks
First Realty Auburn - Auburn, AL
Inactive-2012 REALTOR - Homes for Sale Auburn Real Estate, AL

What an interesting approach. I'm sure there are probably some homeowners that are bothered (in fact, I know one of them in Hermosa Beach), and others for whom it is an unexpected opportunity. Certainly there are some successes that speak highly of this innovation. Thanks for sharing!

Oct 02, 2011 10:18 AM #1
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Rich Levin

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