In an earlier post, we introduced the Yellow Letter as a marketing vehicle to deliver your message of home and solutions to distressed homeowners. The yellow letter is a handwritten, usually brief message on old school yellow ruled paper and is sent to homeowners with the offer to buy or lis the home. The response rate is typically much higher than traditional direct mail because it has the look and feel of personal correspondence.
Instead of laboriously hand writing each and every letter, you can use technology to simulate your handwriting and avoid getting writer’s cramp. Matthew Smith of shortsaledesmoines.com and MatthewSmithOnline.com offers a helpful tip on how to do this. If you save money on carpel tunnel surgery, be sure to send money to his PayPal account.