How to simulate a human's handwriting in your direct mail campaign

By
Real Estate Agent with Datamar, Inc. / Homestead Data

In an earlier post, we introduced the Yellow Letter as a marketing vehicle to deliver your message of home and solutions to distressed homeowners. The yellow letter is a handwritten, usually brief message on old school yellow ruled paper and is sent to homeowners with the offer to buy or lis the home. The response rate is typically much higher than traditional direct mail because it has the look and feel of personal correspondence.

Instead of laboriously hand writing each and every letter, you can use technology to simulate your handwriting and avoid getting writer’s cramp. Matthew Smith of shortsaledesmoines.com and MatthewSmithOnline.com offers a helpful tip on how to do this. If you save money on carpel tunnel surgery, be sure to send money to his PayPal account.

Comments (6)

Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Brandon - how  many times I thought that it would be so good to be able to do it, but I was absolutely sure it could be done. I am pleasantly surprised, thanks

Oct 02, 2011 03:17 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Brandon,

Actually I thought that this ecxellent tip warrants for me to "suggest" tis post. thank you

Oct 02, 2011 03:18 PM
Ruby Lee Sweeting
Darville Wong Associates Realty Bahamas
Your Bahamas Agent for Relocations & Second Homes

Hi Brandon.  Thank you so much for sharing this excellent program - I'm assuming this handwriting simulating can be used for any communication that I would wish to personalize?.

Oct 02, 2011 03:35 PM
Brandon Volpe
Datamar, Inc. / Homestead Data - Binghamton, NY

Thanks for the feedback. Human handwriting will look better, but indistinguishable to the naked eye unless you really analize it. Characters will look the same, one drawback to the prying eye but the homeowner won't put this under a magnifying glass. I would also say that the printer quality is paramount, during the scanning and printing phase, and so I would advise having a top of the line all in one printer. 

Oct 02, 2011 05:51 PM
David Gibson CNE, 719-304-4684 ~ Colorado Springs Relocation
Colorado Real Estate Advisers LLC - Colorado Springs, CO
Relocation, Luxury & Lifestyle residential

Well that is just too cool. Now I need to practice up on my handwriting to see if I can make it legible:-)

Oct 03, 2011 11:02 AM
Anonymous
Jason B

Its a good idea but way to much work honestly!

There is a better way!! I found a website that has software for really cheap.

You just put in your name and contact #, the homeowners name and street address, and it automatically inputs it into the letter for you. Then just hit the print tab and it prints the letters for you really fast!! Has 3 different yellow letters to choose from and has the option to print to all of your contacts at once.

It already has the font and red font color picked out for you. I even tried printing it on yellow lined legal paper and works well!! It's still as effective as handwriting them but in a fraction of the time. I had a good response rate of people calling back from them. Out of the last 10 letters I sent out I had 4 call backs!! Pretty awesome!

Here is the link for those interested. There is a demo video you can watch as well.

 http://www.yellow-letter-generator.com/Home.html

 

Jul 03, 2012 09:48 PM
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