Ten Keys to Your Email Marketing Success!

Services for Real Estate Pros with The Prescott Group

1 ) Don’t treat email addresses like email addresses, treat them like relationships. An email address is a personal invitation to send your messages to a place where he or she sends and receives personal and business communication. 

2 ) Remember the 3 P’s. 
- Proposition. What value do customers/subscribers get from your e-mail?
- Positioning. How does your offer differ from the competitors?
- Personality. What tone and image do your e-mails convey?

3 ) Be Authentic and Relate to your Audience. You have something valuable to offer your audience, show them that you can relate to them by understanding their prospective. Empathy + Personality = Great Email!

4 ) Engage your audience in the content you write. This requires attention-grabbing subject lines, clear headlines, and thoughtful content.

5 ) Look professional whenever you communicate. Make sure your emails are easy to read, consistent, inviting and professional.

6 ) Drive your audience to your website. Using links to your website will help drive traffic toward conversion.

7 ) Include multiple Calls to Action (this will increase the number of click-throughs!)
- Provide links that download a document, audio file or video.
- Provide links that point to additional information
- Ask your audience to like your Facebook page or forward to a friend

8 ) Review your results! Regularly review your results and make adjustments based on your data. Use email tracking reports to help you improve, progress and grow. Strive to increase your open rate and click-through rate.

9 ) Be Ready to respond. After you have review your results you can take action. Are there people to follow-up with? Sort through your bounced emails and call those that you can to update your database.

10 ) Use Constant Contact! It is affordable, effective and easy to use!

For more information please give us a call! 

We would be happy to find a time to meet with you for a FREE, no obligation, marketing consultation!

The Prescott Group “We Make You Look Good!”

Tricia Allenson 952-212-7598 Tricia@PrescottGroup.us

Chris Prescott 612-998-5674 Chris@PrescottGroup.us

Visit us Online: http://PrescottGroup.us

Like us on Facebook: http://Facebook.com/PrescottGroup

Follow us on Twitter: http://Twitter.com/PrescottGroup

Start your Appreciation Marketing Program: http://SendOutCards.com/PrescottGroup

Start you FREE 60 day Constant Contact Trial: http://tinyurl.com/ConstantContactPromo


Comments (3)

James Muhammad
RE/MAX Champions - Upland, CA
RE/MAX Vision

Prescott Group this is very, very good information. These tips can help new or seasoned Real Estate agents. Eight (8), Nine (9) and Ten (10) seem like the ones to really keep out front.

Oct 04, 2011 04:21 AM
David Santangelo
www.aceluxuryhomes.com - Keller Williams Realty - Boynton Beach, FL
Search Palm Beach County Florida Homes for Sale

Thanks for sharing such valuable tips!

Oct 04, 2011 04:22 AM
The Prescott Group - We Make YOU Look Good!
The Prescott Group - Minneapolis, MN

We are glad you found this information helpful.

Oct 04, 2011 11:44 AM