QR Codes and Real Estate Marketing

If you don't know what a QR code is, now is a great time to get familiar with what they are.  QR codes are those box shaped jumbled up looking bar codes that you are likely starting to see in many places.  I guess that is the best way to describe them!  However they are described, though, knowing what they are and how they work can really help in your marketing efforts.

QR codes basically are scan-able codes that create an action.  Users scan these codes with their smart phones (apps for scanning these codes are readily available and free).  The most common action is to take the user who scanned the code to a particular website, and that is what we are going to focus on for our discussion today.

There are a number of uses for these codes.  Of course you can place a QR code on the back of your business card and have it take people to your website.  You can also include them in print advertising, again bringing people to your website.  But what about going a step further?

You can have a QR code link directly to a video walk through of a home you have listed.  Put that QR code on the home fliers, add it to any print advertising and people can simply scan the code and get a tour of your home on the market.  Take it even further, you could have multiple QR codes on your fliers, linking to informative sites about the area surrounding the home you have listed.  A map of local parks, local restaurants, etc.  The possibilities are endless.

In addition, how do you think your prospective clients will view you if you can show them this type of marketing?  It is not hard to do, but it does show your creativity and it shows that you are on the cutting edge.  People like that.

To get started is easy, here is a free QR code generator, you can create as many QR codes as you want, and link each one to a specific page on the internet (or link them to other specific actions).  In addition, here's a link to a free SEO guide that is useful.  If you combine the QR code marketing with the ability to get a property listed at the top of the search results when people are searching for it, you are well on your way to making yourself stand out from the crowd - which is what it takes these days, good luck!