A Little Snooping Can Help Sellers Set the Stage for a Successful Sale

Home Stager with Rose-Colored Staging

Thinking of selling your home?  Check out these great tips for sizing up the competition!  I can help you with all you need to know to "Set the Stage for a Successful Sale!"



Michele Rose is a Realtor and Professional Home Stager in Burlington County, NJ. She has been assisting both buyers and sellers with their real estate needs since 2004. In 2007, she founded Rose-Colored Staging, a home staging and redesign business, to help sellers successfully market their homes with professional home staging. She also stages listings for fellow agents, getting those listings sold!

Original content by Norma Toering Broker for Palos Verdes and Beach Cities BRE# 01147470

Professional athletes do it, and so should you--check out the competition before you throw your house into the MLS goulash of condos, townhouses and single family homes.  Yes, there's something for everyone listed on the Multiple Listing Service of most communities.  There's everything from fixer to estate and all things in between available, but where does your property fit into the mix?  That's where a little stealth snooping is in order.

First, zero in on what properties are for sale in your immediate neighborhood.  Set an appointment with your agent to tour most of them and pay special attention to the homes most like yours in size, condition and location.  If the competition has gleaming stainless steel appliances in a 21st century heart-of-the-home kitchen hub, while your kitchen is still sporting Harvest Gold from the 1970s, buyers will voice their choice with deafening silence--your phone will not ring, unless your price shouts, "I know this is a fixer and the price reflects it."

As one of my blog readers said in her comment, "Today's buyers want bling and a screaming good deal."  One without the other loses its appeal. 

After viewing the competition look at your home with "Buyers' Eyes."  Be ruthless; they will be.  Preparing the property for first impression wins is key.  Most buyers never return for a second look.  Capture them the first time, or lose them forever.

With the help of a professional, target who your buyer will be and set the stage to sell to the most likely candidate.  For instance, if you own a condo, it's unlikely a family of six will purchase it--it happens, but the law of averages favors a couple or single person.  Ditto for a home in the suburbs appeal to a growing family.   

You're familiar with the competition, your property is staged to compete and a target marketing campaign is ready to roll.  It's time to list your property with confidence, show it with ease and the quiet confidence your reserach and preparation will be rewarded with a timely sale.

Selling a home is a team effort with many hands involved.   Together, success will be ours.


Norma Toering - REMAX Palos VerdesNorma Toering & Team RE/MAX Palos Verdes Realty
(310) 493-8333 / Office Phone: (310) 831-0800

PalosVerdesLifestyle- Nominated by Relocation.com as one of the top ten Los Angeles area real estate blogs. Chosen by MovingCost.com as one of the best Los Angeles realty blogs. Awarded 5 out of 5 stars by Lender411 blog review.  Ranked by Technorati in the top 1% of all blogs. As seen in the Daily Breeze newspaper.

South Bay Los Angeles cities I sell real estate, property, houses and homes in: Palos Verdes Estates, Rolling Hills, Rolling Hills Estates, Rancho Palos Verdes, San Pedro, Long Beach, Torrance, Lomita, Redondo Beach, Hermosa Beach and Manhattan Beach. Based on information from the Association of REALTORS®/Multiple Listing as of the initial date of this article/blog publication and /or other sources. Display of MLS data is deemed reliable but is not guaranteed accurate by the MLS. The Broker/Agent providing the information contained herein may or may not have been the Listing and/or Selling Agent.

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Comments (4)

Linda Edelwich
William Raveis Real Estate - Glastonbury, CT
Serving Glastonbury & Beyond | 218 New London Trnk

Great tips - and you are right buyers want bling and a deal!

Oct 04, 2011 08:57 AM
Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.

Thanks for re-blogging this!

Oct 04, 2011 11:03 AM
Michele Rose
Rose-Colored Staging - Mount Holly Township, NJ
Burlington County Home Staging & Redesign

Linda-- thanks for your comment!

Norma-- my pleasure!  It's a great article!pinguin

Oct 07, 2011 07:51 AM
Phil Leng
Retired - Kirkland, WA
Phil Leng - Retired

Hi Michelle,

Good reblog.

Selling is always a competetive event. Good to know what is going on around your home


Jul 10, 2012 07:37 PM