WIth the passing of Steve Jobs, there will be many tributes but in my humble opinion, there will be none as encompassing, nor one as important to the challenges we face in our industry as the simple recitation of his 1998 ad "Think Different":
"Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules, and they have no respect for the status quo.
You can quote them, disagree with them, glorify and vilify them. About the only thing you can't do is ignore them because they change things. They push the human race forward. And while some may see them as crazy, we see genius.
Because the people who are crazy enough to think they can change the world, are the ones who do."
With the real estate industry in turmoil, isn't it time that we stop with the old mantras that are carted out to argue against the change that is inevitable? Rather than look at the changes that are needed as the demise of our industry, how about seeing the changes as an opportunity to flourish?
Think Different.
Thank you Mr. Jobs. You will be missed.
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