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Relationships Rule the World . . . and Real Estate

Education & Training with Keller Williams / Phillipy Consulting

I once heard a great quote in an event I attended years ago.  “Relationships rule the world”.  I wrote it down instantly, and over the years I think about how true this statement is.

The relationships we have with family, friends, business, and even the guy at the gas station impact us on a daily basis.  If our relationships are strong, uplifting, supportive, kind, enjoyable etc., we develop a friendship that creates trust and respect.

In real estate, the relationships that Realtors and lenders develop throughout their career impact the level of success achieved.  It is important as professionals to take the time to build and develop these relationships. As you do, your relationships will develop. They will begin to know your name and you will develop a reputation.  A solid reputation open the doors for many opportunities.

There are many types of relationships in real estate.  Below are two different types of relationships I believe are essential for Realtors and Lenders to develop:

  • Professional Relationships – These are the relationships with the professionals that you interact with and depend on to close each transaction.  These are the other Brokers, Agents, Lenders, Escrow and Title Officers, Inspectors, Asset managers, etc.  Each individual is vital for a successful closing, and when a solid relationship is developed, the transaction becomes more successful and enjoyable.   You are able to reach out, ask for assistant or special attention, and get things moving forward.   Then there are times when there is NO relationship with some or all parties involved . . . We all know how that can go.

Now, I understand you don’t always have control of all parties involved in each transaction, but what I am saying is that it is important to develop a relationship with the other parties.  Remember, we are all on the same team, and we all want to accomplish the same result, a closed Escrow (even though you sometimes may question that).  Plus, at some point, you may even be able to say in a cool New York accent “Hey! I know a guy”

  • Sphere of Influence and Client Relationships – These are the relationships that create the business.  Your leads and your prospects come from these.  Doesn’t it make sense to build relationships with the ones who send you the business?

Over the years I have seen many great examples of how these relationships are created and developed.  From parties and events to personal phone calls and letters. No matter how you do it, be creative, and take the time to develop these relationships.  As you do so, you will see your business grow.

Jennifer Chiongbian
Specializing in all types of Manhattan apts & townhouses - Manhattan, NY
Real Estate Broker - NYC

Reltionship building is the cornerstone of loyalty and real networking.  We think that just because we had a converstaion with someone, we have done our job networking.  It is sustaining that relationship where the real work comes in. 

Oct 06, 2011 09:21 AM
Linda Blumenthal
631-819-2913 - Westhampton Beach, NY
NYS Licenced Real Estate Salesperson, CBR

Relationship is a much stronger word than contact, and the two terms are not synonymous.


Oct 06, 2011 09:28 AM
Daren Phillipy
Keller Williams / Phillipy Consulting - Henderson, NV

So true.  If we took just a little extra time to build relationships, our business and the real estate industry would be so much better.  I see/hear too many yelling and backbiting conversations on a daily basis which only destroys the integrity of this great real estate business. I know this business can be frustrating at times, but if we just take a deep breath, gather our thoughts, and then speak, what a difference it would make. Thanks for sharing your thoughts.

Oct 06, 2011 09:32 AM