Who's Your Customer??
Recently, I happened upon an interesting article on Realtor.com asking "Who is your customer". This is a must-read if you've ever wondered "who" your customer base is, or where it's headed in the future. Most of us think of our customer-base as our sphere of influence, but this article digs just a bit further.
Real-Estate is obviously a people-business, but WHO are those people? Based on nationwide statistics, aging boomers, millennians, and an increasingly ethnic population will fuel Real Estate in the near future. The midwest continues to have the oldest populations, while Austin, Texas was noted as having attracted a lot of migrants over ten years ago. Boomers staying in place have been attributed to them staying in the job-market (and same jobs) longer.
The Millennians, born between 1981 and 2000, are well on their way to becoming a dominant force in Real-Estate. However, tighter lending standards are currently making this group learn towards lending right now. Just look at the retail sector--Mellinians are well on their way to ruling the world!
Minorities now make up one THIRD of the US population. Minorities owning homes have a younger than average age-27 years old for hispanics, and 31 for blacks owning a home, while the whites had a general age of 39 years of age. According to the Bureau of Labor Statistics, the job growth for whites will slow by 2018.
I am NEVER too busy for your referrals and look forward to serving YOUR needs and those of your friends, family and coworkers!
-Amy S. Arey, Realtor * Halo Group Realty *214.901.1341 * AA@SuburbanStreetsRealtor.com
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