I'm really proud of the Zillow team for shipping these new features, and I'm confident that they will help our Premier Agent advertisers gain even more value from their spend with Zillow.
Today, Zillow is announcing new features to the Zillow Premier Agent Program to further increase exposure for agents’ listings. One new feature, Zillow Special Offers, allows agents to add an offer for homebuyers who find the listing on Zillow. Only Premier Agents can add a “Zillow Special Offer” to their listings. An example might include $1000 credit off closing costs. Special Offers are paid for by the seller.
Special Offers are incentives offered by the seller at closing for buyers who found a home on Zillow with a “Special Offers” tag. This new feature provides a way for the listing to be more visible to potential buyers. The seller may feel an added incentive will help their listing – whether it be new on the market, in need of new appliances or lacking a washer/dryer – be more attractive to buyers. Any Special Offers created will appear within minutes of being posted.
Another new feature is the ability for agents to add a custom logo or picture to their listings. A Zillow Special Offer appears at the top of search results, giving a listing heightened exposure among home shoppers. These Special Offers give Premier Agents an exciting way to merchandise, market and differentiate a listings through a seller-funded concession.
Premier Agents using Special Offers will help sell homes faster, by offering incentives for buyers and a way for their listings to stand out from the crowd. We are always looking for new ways we can help our Premier Agents grow their business and their brand.
What is a Premier Agent? The Zillow Premier Agent Program highlights agents and their listings across Zillow, Yahoo! Real Estate, and on our popular mobile apps. There are a variety of packages, features, and even more options available that help agents get more local buyers and sellers. Check Out: http://www.zillow.com/advertising/Agent.htm
Premier Agents on Zillow have shared some of their experiences HERE
The Special Offers feature is designed for agents and their sellers who are interested in providing an incentive at closing. This has gone on in the real estate industry for decades, and Zillow Special Offers simply provide a way for this to be more visible to potential buyers. Special Offers are a marketing vehicle that helps to shine a spotlight on those properties that the agent, working with the seller, has decided to market in an additional way.
Visit our Real Estate Marketing page or call 866-324-4005 if you'd like more information..