Are You Using MLS Photos To Your Greatest Advantage?

Reblogger Sharon Tara
Home Stager with Sharon Tara Transformations

Are you using MLS photos to your greatest advantage?  MLS photos are far more important than most agents give them credit for.  At least that is what I'm assuming based on the photos I see listed each day.

Are you getting the most impact from your photos?  Even if each room is strategically prepared (home stager) and skillfully shot (professional photographer), your MLS presentation may still be in need of improvement.  

Presentation + quality photos + sequence + descriptive captioning = Emotional Appeal

Texas real estate agent, Rose King, makes a great point in this post about presentation of MLS photos.

Original content by Rose King License # 0577361

Everyone knows that you need great photos of a home to advertise it on the internet.  But, it’s not just the quality of the pictures you use on the MLS that is important…the sequence of the pictures, and what you say about them, makes a big difference as well!

 

Homes for sale in Friendswood

I received a notice today of a new MLS listing in Friendswood. I had not seen this house before, so I clicked on the pictures to see what it looks like. Then I got totally confused!

 

The agent had not placed the pictures of the house in any specific order, but had skipped all around from kitchen to bathroom, to back porch, back inside to the master, and then outside to the front porch, then back inside to the den and the kitchen again, and so forth... And to top it off, there were no captions under the pictures. I couldn’t get a feel for the flow of the floor plan, and I couldn’t distinguish one bathroom or one bedroom from another.

 Homes for sale in Friendswood

Now, this is a high-end home in Friendswood, and it carries a hefty price tag. The pictures are very nice; but with no captions, and with the pictures in no logical order, it might not get a second look from online shoppers. (The photos in this article are from one of my listings - not the one from the MLS I have referenced.)

 

I think it’s important to put the pictures in an order that makes sense – as if you were taking a tour of the home from front to back. And it’s equally important to write descriptive captions for each photo.

 

I always start with a picture of the front of the house from a street view. Then I include a picture of the entry, or the landscaping by the front door. The rest of my pictures go in a logical order, from the entry hall to the back yard, with no skipping around.

 

I also try to include very descriptive captions. Rather than just say “Dining Room”, my caption might say something like, “Imagine the wonderful family dinners you will enjoy in this lovely formal dining room! Notice the large picture window and the crown molding – beautiful!”

 

Homes for sale in Friendswood

I want my online shoppers to feel like they are walking through the home, front to back, noticing every lovely detail as they go. I definitely don’t want them to get confused by scrambling the pictures in an illogical sequence!

 

If you have a home to sell in the Friendswood, Pearland, Alvin, Manvel, League City, or Clear Lake areas, contact local Realtor, ROSE KING!

 

She will make sure the internet marketing of your home makes PICTURE-PERFECT sense!

Rose King

United Texas Realtors

Serving you in Galveston County, Brazoria County, Pearland, Friendswood, Alvin, Manvel, Rosharon, League City, Webster, Clear Lake, South Belt, and the Houston Bay Area

Visit My Website!

Email me at rose@rosekingrealtor.com

Thanks for stopping by! Your comments are welcome!

Please Subscribe to My Blog!

 

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Topic:
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New Hampshire - Real Estate and Life in The Granite State!
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Rainer
62,831
Scotti Jowers
CENTURY 21 Shackelford French, Search West Monroe Homes - West Monroe, LA
Realtor - West Monroe, Louisiana Homes for Sale

Sharon,

Great post! Thanks for all of your helpful suggestions. This is the second post on taking quality photos that I've commented on today. Thanks for sharing.

Oct 07, 2011 01:21 PM #1
Rainmaker
2,099,646
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Scotti:  Photos are much more important than the evidence online suggests.  I'm amazed at the horrible photos that are used.

Oct 07, 2011 01:38 PM #2
Rainer
478,183
Not a real person
San Diego, CA

Rose obviously understands the power of the English language. So many real estate agents don't, which is kind of funny since they are basically self employed and really should understand sales and marketing.

Oct 07, 2011 02:17 PM #3
Rainer
287,943
John M. Scott
BRE # 01442690, Scott Keys Properties - San Francisco, CA
Broker / Owner San Francisco Bay Area

Sharon, I always arrange my photos as if I had just entered the home and were taking a casual walk through. Glad to see Rose's post. Thanks!

Oct 07, 2011 03:28 PM #4
Rainer
240,014
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Sharon--great reblog.  I just saw a new listing today with 25 photos.  Small condo.  99% of them were the balcony (also small) from every conceivable angle.  I kept wondering where were the interior shots, especially since the listing said the furniture was for sale.  I agree with Rose that the photos should present some reasonable semblance of moving through the house. 

Oct 07, 2011 05:07 PM #5
Rainer
253,709
Anna Dovger
Add Value Home Staging LLC, 281-704-6607 - The Woodlands, TX
Home Staging -The Woodlands, TX

Sharon, great re-blog.  Very good point to make MLS pictures in order.

Oct 07, 2011 05:22 PM #6
Rainmaker
819,643
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging that Sells Portland Homes"

Sharon ~ thanks for the reblog .... it's an important reminder for agents to put the photos in order -- it really helps buyer to experience the home's layout and feel.  (Earlier this year when my own house was on the market, I numbered the photos for the listing agent so he'd know how to put them into the MLS; I took the photos myself, too, after the professional's photos didn't turn out very well -- talk about DIY photography for selling your own home LOL)

Oct 07, 2011 05:57 PM #7
Rainmaker
305,592
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes

Online photos are the first showing - period. Great points on order and descriptions. Thanks for re blogging Sharon!

Oct 08, 2011 03:39 AM #8
Rainmaker
985,913
Will Nesbitt
Nesbitt Realty at Condo Alexandria - Alexandria, VA
Nesbitt Realty is a family-run brokerage.

Great article, very useful information to have.

Oct 08, 2011 06:04 AM #9
Rainmaker
4,350,946
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sharon,

Excellent points made, and photos are very important part of the presentation as well as having them in order.  Thanks for sharing this. A

Oct 08, 2011 07:22 AM #10
Rainmaker
2,099,646
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Russel:  Agreed!  She makes a great point about the importance of the photos.

John:  Makes for a more appealing presentation!

Janet:  I know what you mean.  There is a home for sale down the street from me, with a falling apart shed that should be demolished.  The listing actually has pictures of the shed by itself like it's a selling feature.  I don't get it.

Anna:  I hadn't really given it much thought before seeing the blog...makes perfect sense.

Maureen:  You know what they say..."If you want something done right..."

Karen:  The information is too important not to share!

Will:  Agree!

Alexandra:  Glad you found it useful...but I suspect it's not an issue for your listings!

Oct 08, 2011 10:57 AM #11
Ambassador
3,800,793
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Sharon- what a great reblog.  I know I would have missed this so thank you and I'll head to her post to say hi. 

Oct 10, 2011 05:38 AM #12
Rainmaker
2,099,646
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Kathy:  Glad you caught it...I know you agree that this subject can use all the blogging it can get!

 

Oct 10, 2011 10:05 AM #13
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Rainmaker
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Sharon Tara

New Hampshire Home Stager
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