Are you using MLS photos to your greatest advantage? MLS photos are far more important than most agents give them credit for. At least that is what I'm assuming based on the photos I see listed each day.
Are you getting the most impact from your photos? Even if each room is strategically prepared (home stager) and skillfully shot (professional photographer), your MLS presentation may still be in need of improvement.
Presentation + quality photos + sequence + descriptive captioning = Emotional Appeal
Texas real estate agent, Rose King, makes a great point in this post about presentation of MLS photos.
Everyone knows that you need great photos of a home to advertise it on the internet. But, it’s not just the quality of the pictures you use on the MLS that is important…the sequence of the pictures, and what you say about them, makes a big difference as well!
I received a notice today of a new MLS listing in Friendswood. I had not seen this house before, so I clicked on the pictures to see what it looks like. Then I got totally confused!
The agent had not placed the pictures of the house in any specific order, but had skipped all around from kitchen to bathroom, to back porch, back inside to the master, and then outside to the front porch, then back inside to the den and the kitchen again, and so forth... And to top it off, there were no captions under the pictures. I couldn’t get a feel for the flow of the floor plan, and I couldn’t distinguish one bathroom or one bedroom from another.
Now, this is a high-end home in Friendswood, and it carries a hefty price tag. The pictures are very nice; but with no captions, and with the pictures in no logical order, it might not get a second look from online shoppers. (The photos in this article are from one of my listings - not the one from the MLS I have referenced.)
I think it’s important to put the pictures in an order that makes sense – as if you were taking a tour of the home from front to back. And it’s equally important to write descriptive captions for each photo.
I always start with a picture of the front of the house from a street view. Then I include a picture of the entry, or the landscaping by the front door. The rest of my pictures go in a logical order, from the entry hall to the back yard, with no skipping around.
I also try to include very descriptive captions. Rather than just say “Dining Room”, my caption might say something like, “Imagine the wonderful family dinners you will enjoy in this lovely formal dining room! Notice the large picture window and the crown molding – beautiful!”
I want my online shoppers to feel like they are walking through the home, front to back, noticing every lovely detail as they go. I definitely don’t want them to get confused by scrambling the pictures in an illogical sequence!
If you have a home to sell in the Friendswood, Pearland, Alvin, Manvel, League City, or Clear Lake areas, contact local Realtor, ROSE KING!
She will make sure the internet marketing of your home makes PICTURE-PERFECT sense!
Serving you in Galveston County, Brazoria County, Pearland, Friendswood, Alvin, Manvel, Rosharon, League City, Webster, Clear Lake, South Belt, and the Houston Bay Area
Email me at firstname.lastname@example.org
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