Agents in OUR area need to be ANNOUNCING Open Houses in our local Craigslist - some do and MANY do not. Posting on a REGULAR basis is also a good idea.....I post on the weekends which FEW property managers think to do.
Craigslist has a huge audience, even for real estate. Virtually every other real estate web site has much better search features. Nonetheless craigslist users are very loyal, and they are using the craigslist real estate section by the droves every day.
We post our listings to craigslist twice a week. We keep our listings simple, while offering viewers a carrot to click further for a better and closer look at our homes.
We've learned through experimentation the best carrot is the full-motion video tour. For all of our listings we include a link to a video posted on our Madison real estate channel on YouTube. The results have been very positive.
For example, note the number of YouTube views for some of our recent listings in the screen shot below. Much of the video traffic for these properties comes directly from craigslist.
For more marketing ideas, visit our web site HowWeHelpYouSell.com. I'll be sharing many more ideas in the coming weeks and months.
Shawn Kriewaldt and Dan Miller, Keller Williams Realty and www.DaneCountyMarket.com