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Google Trustrank, what to do AFTER you're in the cache

By
Services for Real Estate Pros with Frederick Web Promotions

Google Trustrank or Why Some Sites Stay On Top In Search Results

Why do some websites stay on the first page of Google search results for what seems an eternity? Much has been written on the subject of Google Page Rank, the patented algorithm Google uses, in part, to determine what sites should rank high and what sites should rank lower.

From Google itself: "The heart of our software is PageRank™, a system for ranking web pages developed by our founders Larry Page and Sergey Brin at Stanford University. And while we have dozens of engineers working to improve every aspect of Google on a daily basis, PageRank continues to play a central role in many of our web search tools.

"Real Page Rank" vs the little green page rank bar graph 

Page Rank was seen as the holy grail by those of us in the SEO ranking business, we pursued page rank so much that it distorted Google's search results. Worse, any website with a "high page rank" would jack up the fees charged for advertising on its high page rank website. Not good for Google's end users, the searcher using Google to find what they wanted.

In Short.. Page Rank or how ever Google scores it internally or publicly has been replaced by Trust Rank

What is Google Trust Rank?

If Google Determines, to IT'S satisfaction that your company website is Trustworthy... you will rank

Ranking in Google is ONLY THE FIRST STEP, ranking alone does not make the phone ring, the "sales copy delivery system" begins only AFTER you rank

Measuring SEO tactics nationally has little to do with "does an SEO tactic work for local Google Advertising.

What it takes to rank in local SEO or local google search results is a lot different than what it takes to rank nationally. Your company website needs to have content about your local community, not your product or service.

Yes we are for hire and have a good, better, best plan for you to choose from

Dave Roberts
Healdsburg Sotheby's International Realty - Healdsburg, CA

It's always interesting to hear about the machinations behind the scenes at Google. They are quite candid about what they look for from white hat webmasters. They want fresh, local content that visitors stay on the site to read. I'm glad to hear of trustrank. It's more evidence that they want to find the people who aren't just gaming the search engine algorithms.

Oct 09, 2011 07:59 PM
Susan Goulding
Crown Key Realty, Inc; Tracy & Mountain House Sales and Property Management - Tracy, CA
Northern CA - Tracy & Mountain House Real Estate

Liked the page - now to get the free consultation.  Great info on google ranking

Oct 09, 2011 08:20 PM
Mark Delgado
houses for rent, Solano County & Glen Cove - Benicia, CA
Benicia and Vallejo, Property Management, rental h
All I know is that my site has earned good local Google rankings and that's all I need- until they change the rules again!
Oct 11, 2011 01:24 PM