Mobile visits to your business are on the rise!
But that isn’t news to you. You realize that or you wouldn’t be reading this now. We know that more and more mobile devices are accessing the web on a daily basis. What might be news to you, however, is the actual number of those visitors and the coming mobile revolution reports are predicting. Cisco’s spring 2011 study cites 2010 mobile data traffic nearly tripled for the third year in a row. A Tech Crunch article states mobile traffic is expected to rise 40x in the next 5 years. Fortune’s August 2010 article sums it up: “The numbers don’t lie: Mobile devices overtaking PCs.”
The coming revolution in marketing is Mobile. Therefore, we need to evaluate how mobile users are engaging with our businesses from these devices.
Your Mobile Visitors
Have you looked at your site’s mobile traffic? If you have a Google Analytics account here’s how to check it:
- Log in to your Analytics account.
- Once logged in, you need to look on the left hand column for “Visitors.”
- Under “Visitors,” click on “Mobile.”
You will then see statistics of people who viewed your site with mobile phones.
Chances are you’ll be surprised at the number. Even more interesting – look at how that number has increased over the last few months.
As a digital marketing consultant, for LocalEdge I work with businesses daily, and we always discuss how they are being found and being seen. Businesses I work with are consistently reporting 15-20%+ of total web traffic coming from mobile devices. This has increased ten-fold for some over the last 12 months!
Take a look at how mobile visitors are behaving on your site. Specifically look at bounce rates of mobile visitors and compare them to traditional visitors. If you’re like many, you’ll see huge bounce rates on your mobile visitors. More and more reports are showing different behavior patterns for mobile visitors vs. desktop. Mobile visitors are on the go, which doesn’t allow for prolonged spans of attention. Studies have shown some common behaviors for most mobile users. Mobile users don’t like to scroll. They want fast load times, and less zooming and scrolling. They want things to appear normally not distorted. They want easy navigation to find what they want quickly. What’s clear: giving a mobile user a desktop experience results in high bounce rates and virtually no hope for conversion!
Engaging Mobile Visitors
Successful businesses are now providing a mobile-optimized experience for their customer. These businesses are using mobile sites and mobile apps designed to capture the customer’s interest, providing the information they want, and then calling them to action to get new leads and more conversions.
As mobile traffic increases, be ready for the next marketing revolution. Make sure your marketing strategy doesn’t forget your mobile customer!
What is your mobile marketing strategy for the near future? Share your thoughts in the comments below.
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