While we often try to showcase our creative sides, its never a bad idea to just share whats already been created. Especially when its well thought out and presented.
Reblogging can be both beneficial for the original poster as well as the reblogger from an SEO standpoint. Here are a few tips to maximize your impact - both for you and the original blogger.
How it can help the original author
1. Their post gets more exposure, and importantly an additional link back to their post. This helps the SEO of their post. Also, they may get some more comments (which can also help) and more readers (and some may reblog it on the rebound). Sometimes more exposure leads to a feature, too.
2. If the original poster has links in their post or footer back to their website, then, they've now received additional links to their, site, too.
3. You can help the original poster by giving them a link back to their profile page. So, when you say, thank you so and so for writing this post, add a link to their name and link it to their profile page (you may need to open up a 2nd window). E.g. I really enjoyed this post from Debbie Gartner from Floor Coverings International in Westchester When you do this, you help strengthen the page rank and searchability of their profile page. Try to use some key words in the link (e.g. what they do and city/town they are located in. If you can just take 2 minutes to read their profile page, it will really go a long way to helping them as well as creating a stronger relationship with them.
How to improve your SEO and your impact.
1. Change the title...and if possible, include your geography. First off, changing the title in any way will help both you and the original author so it won't be seen as duplicate content. Second, if you include your geography, you are more likely to come up for your local search reults. To change the title, you need to publish the post, and then immediately go and edit, change the title and republish. (Try to do this right away before google indexes it. if it's done later, it's okay, but it will take longer before google recaches it).
I do this for posts that are relevant to me/home improvement. i do not do this for fun posts that I reblog where geography just doesn't make sense. (Not to mention that people will not be trying to find me for those terms).
2. Add commentary about the post AND include your geography here. You should be doing htis anyway to explain why you think the post is great and why you are reblogging for your audience. Mention your geography in the first line and if the reblog is logn enough, in the last line too. I try to always include zip codes too, since that seems to help with the searching. Sometimes, I'll even include a google map here w/ my geography.
3. Add a link back to your website in the commentary, if appropiate. For example, I have reblogged some posts from a friend of mine from Floor Coverings International and he is in another geography. One time, he wrote about cork flooring, so I mentioned that anyone looking for cork flooring in Westchester NY could find more info on my cork page.
4. Add your contact info at the end of the commentary unobtrusively. Yes, I know we all have footers, and if someone scrolls to the bottom, they will find us. But, sometimes, people either get confused with a reblog and/or don't read everything. Sometimes, they want to contact the reblogger because their commentary is so good (Lenn Harley is a great role model for this) and/or they want their local person. So, now, I've started adding something like, "Compliments of Debbie Gartner, owner of Floor Coverings International in Westchester NY 914-937-2950. I do it in bold so it stands out a bit, but not too much, so it doesn't ook flashy and doesn't take away from the content of the original blogger.
Hope this is helpful.
Hardwood Flooring - Carpet - Tile/Natural Stone - Laminate - Refinish Hardwood - Backsplashes
Debbie Gartner, President and Owner
"The Flooring Girl"
"We bring the store to your door."