Buyer Incentives Work for Home Sales

Real Estate Sales Representative with

We Buy Houses - Arlington VA: Seeing a buyer incentive gets even the most discriminating shopper on her toes. The idea that you will get something extra as well as what you are already paying for is a clear bonus and sells the goods. Buyer incentives at car dealerships include tax savings, lower interest rates, and sometimes even added features for no extra price. An upgraded stereo system or a heated driver’s seat for no additional cost is a buyer incentive that sells cars. You can do the same with your house.

Buyer Incentives Work for Home SalesThe incentives may sound expensive but don’t have to be. Offer a free home warranty plan to the buyer. This might cost you $300 or so, but that’s a drop in the bucket when it comes to the sale price of the house. Offer a free local membership to the swimming pool if they buy in the summer. A winter incentive might be a snow shoveling or plowing service to help keep their walks and driveway clear in their first winter at the new home.

If you want to do it like the pros in big store marketing, you can up your price on the house by $300 to cover the cost of the perks. This sounds a bit sneaky, but it’s what happens every day. Do you really think you don’t pay somehow for those free bank checking accounts? They get you one way or the other. It’s just human nature to want to think you are getting something for nothing, even it’s only an illusion. Offering an incentive for your home buyers can give you a definite edge in this competitive housing market. Attracting attention in any way you can is fair game and considered ok.

Remember the first time you ever saw a kid with a dancing sandwich board on the corner pointing to the new construction development? Whatever gets the attention of the buyers is fine, as long as you eventually make the sale. Other ideas for home buyer incentives are not as interesting, but will go a long way to attract attention. Offer cash credit toward the closing costs that are to be paid by the buyer. Pay the fees for the homeowner’s association for the year in the buyer’s name. A more creative approach is to offer a local getaway weekend including room charge and a nice meal or two. Anything you offer can strike a nerve with someone and perhaps that will entice them to sign the contract.

Buyer Incentives Work for Home SalesAmerican Renewal Properties

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Northern Virginia and Metro-DC

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Apr 08, 2013 02:25 PM