Damaging Your Business One Recipe Card At A Time
I heard someone years ago say it the best. “If you want to be a cook, buy a set of knives, if you want to be a real estate professional hand out market information like it was candy.”
Statiscally speaking we know from a USPS survey (Mail Moment, 2005) that the average person wants value in the marketing that is delivered to them. You may argue that a recipe is of value to them and it may be. But is it the right value in which they are seeking? Probably not. To be real about it, the average homeowner wants information that pertains to their house, their largest investment more than your take on chocolate chip cookies. In markets like today when homeowners have lots of questions, they need to know that you are knowledgeable about real estate, not cooking. You are better off bringing the already made food to a client along with some market reports.
By the way, for Matt’s Strawberry Alfredo recipe, Click Here
MORE RESOURCES:
To be fair, there are many opinions about recipe cards. Here are other blogs about them:
Recipe Cards, Use Them
Restaurant Recipe Mailers (A different kind of recipe card alternative that’s not quite as bad)
The Hottest Agent In Town
Give Them What They Really Want
Matthew S. Gosselin is the author of My Blue Goose, Exploiting The Wow Factor In Real Estate Marketing. The book can be purchased on MyBlueGoose.com or Amazon
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