Special offer

THE IMAGE OF THE PERFECT HOME

By
Real Estate Agent with RE/MAX Premier

TO PRESENT THEIR HOMES IN THE BEST POSSIBLE LIGHT, SELLERS ARE INCREASINGLY "STAGING" THEIR HOMES. THIS STRATEGY INVOLVES HIRING DESIGNERS AND DECORATORS TO COORDINATE THE POSITIONING OF OF FURNITURE WITH THE PLACEMENT OF HIGH-END AMENITIES AND ACCESSORIES IN AN EFFORT TO TRANSFORM A HOUSE INTO SOMETHING OF A MODEL HOME.  IF YOU HAVE ANY DOUBT THAT MAKING YOUR HOME LOOK LIKE SOMETHING FOUND IN AN ARCHITECTURAL MAGAZINE WILL HELP IT TO SELL, SELLERS REPORT THAT STAGING ADDS 10-20% TO THE SALE PRICE OF A HOME.  IN ADDITION, STAGED HOMES SELL FASTER.  ACCORDING TO THE NATIONAL ASSOCIATION OF Realtors 80 PERCENT OF THE BUYERS BEGIN THEIR HOME SEARCHES ON-LINE.  THE PICTURE OF A STAGED HOME CAN BRING ON-LINE LOOKERS TO SELLERS DOORSTEPS. IN TODAY'S TOUGH REAL ESTATE MARKET "STAGING" YOUR HOME CAN REALLY MAKE THE DIFFERENCE.

A PROFESSIONAL REAL ESTATE AGENT CAN PROVIDE TIPS ON WHAT TYPES OF IMPROVEMENT YOU CAN MAKE THAT WOULD BE COST-EFFICIENT, OR REFER YOU TO A PROFESSIONAL DECORATOR, TO ENSURE THAT YOUR HOUSE IS COMPETITIVE.

Prepared by:

Maria Lourdes Couto,ABR,CRS,SRES
RE/MAX Classic Group
908-376-1568
http://www.berkeleyheightsandbeyond.com/
Homes@marialcouto.com

Serving: Berkeley Heights, New Providence, Scotch Plains, Summit, WestfieldLong Hill Township, Madison, Basking Ridge, Bedminster, Warren, Watchung

Comments(5)

Patricia Kennedy
RLAH@properties - Washington, DC
Home in the Capital
Combining the right price with great staging is the secret to selling a house in a challenging market.  You hit it on the head, especially combined with your pricing post!
Oct 30, 2007 01:14 PM
Maria Couto
RE/MAX Premier - Berkeley Heights, NJ
Realtor with "Results That "MOVE" You'
Thank you Patricia. It works. Most important being the price point as you said. Thank you for commenting.
Oct 31, 2007 01:06 PM
Sal Poliandro - Helping People Win
RE/MAX Properties - Ridgewood, NJ
Broker Associate

Maria - You summed it up perfectly.  Staging a home can drastically improve the chances for a sale.  It seems like it is a step that some people tend to overlook. 

Nov 01, 2007 12:27 PM
Maria Couto
RE/MAX Premier - Berkeley Heights, NJ
Realtor with "Results That "MOVE" You'
Thank you Sal for commenting.
Nov 02, 2007 11:40 AM
Sean Carroll
The Get Off Your A$$ Academy - Manhattan, NY
Real Estate Speaker and "Expert" Coach
I am amazed at the difference in showing amounts, and sales price just by making the home show impeccably. I am equally amazed at how many sellers don't spend a few hours before listing to make sure the house looks decent
Nov 02, 2007 11:40 AM