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The myth of "the steal" in real estate...

By
Real Estate Agent with Long Realty West Valley AZ RE Lic. #SA560004000

Since the beginning of the down turn in the real estate market real estate agents have been innundated with buyers who are looking for "a steal".  Well, here's reality folks.  It doesn't exist.

You see, unlike securities whose value are based on future earnings, or collectibles, whose value is based on the scarcity of the item, real estate's value is based on other like kind products or in real estate parlance, comparable homes.

The fallacy of "the steal" is that the buyer is going to find that one property that no one else in the market sees is undervalued.  They're going to buy it and a price well below the market and then turn around and sell it for a huge profit.  Well, as I like to say to my buyers, "if I see it's a great value, and you see it's a great value, a thousand other eyes also see that it is a great value."  And more than likely the price will be bid up.

The other scenario involves buyers who think they are going to submit low ball offers and get "the steal".

Let me explain what really happens, based on the value basis of real estate that I noted above.

Let's say you, as the buyer, WERE able to land that "steal".  What you just did was set the floor for all the other homes, including yours, in the area.  Because WE as realtors base our seller's sale prices on the comparable properties in the area.  So your attempt to then turn around and sell it at an inflated price in a depressed market is going to backfire on you.

This is what has caused the downward spiral in prices in most areas of the country.

My best advice when shopping for a home in this market is to realize that prices are severely depressed as they are.  Now, there's nothing wrong with trying to negotiate A LITTLE off the price, but don't expect to come in with an offer 25, 30, or 40% below the list price and have it accepted.  This is a buy and hold market.  Not a flippers market.  If you come into this market with the expectation that you'll be holding on to this home for five to ten years, you will probably make a good return on your investment.

We need to get out of that get rich quick mentality as a country.  Which is EXACTLY what got us into this mess in the first place.

For more information about Phoenix and Scottsdale area real estate please visit www.ArizonaPremiereLiving.com

And for information about Anthem, AZ real estate please visit: www.AllAboutAnthem.com

Kathy Clulow
Uxbridge, ON
Trusted For Experience - Respected For Results

Jerry - you certainly hit the nail on the head with this one ..... todays market is great for those taking the realistic approach ..... they know they are already getting a bargain with great financing rates ..... they also know that it will take time to benefit from their home or investment property purchase.

Oct 15, 2011 06:53 AM
Peggy Wester
Realty Executives Integrity - Grafton, WI
Real Estate Agent Ozaukee & Washington County

This is an excellent post and one I wish all buyers would have the opportunity to see.

Oct 15, 2011 07:15 AM
Sara Garden
Rocky Mountain Home Staging - Boulder, CO
MBA, HSE, HSR, APSD, Home Stager

I've been a seller recently and can't tell you how many low ball offers we got - hundreds of thousands of dollars less- based on nothing but fantasy not the realities of the market. They wasted my time by wanting 3 showings... wasted their agents time,,, wasted my agents time... wasted a whole lot of paper (poor trees)... what a waste of energy in general. Needless to say our house sold for 99% of asking since it was priced at market value. I suppose all those "deal finders" are still renting...

Oct 15, 2011 07:36 AM
Robert Schmalz
West Los Angeles Real Estate Group - Santa Monica, CA
Cal. Lic Broker
The problem is that we need to let the buyer think he is getting a steal or the buy of the century because if I dont some one else will. they are programmed from the spiel they are getting on the Internet. So you either go with it or lose it. From the movie "they really can't handle the truth"
Oct 15, 2011 07:56 AM
Sandy Acevedo
951-290-8588 - Chino Hills, CA
RE/MAX Masters, Inland Empire Homes for Sale

I really agree with this statement, "This is a buy and hold market.  Not a flippers market." We need to spread this one around.

Oct 15, 2011 10:05 AM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ
602-380-4886

Jerry I'm not running into local buyers anymore that are looking for that 'steal' in the Phoenix area. Locals know that if the home is priced right it's going to sell fast and most likely with multiple bids. Give it your highest and best is what I suggest if the home is the right one for them. Snooze you lose.

Oct 15, 2011 10:48 AM
Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

Hi Jerry, just yesterday, I received a call from someone who was looking for a "steal" and a "smokin' deal".  In the course of the conversation, it became quite clear, he was not really a committed buyer but just "someone who would thinks they might want to look at something to buy if the price is right...".  Oh, very often, customers like this also don't have any other way to be contacted other than wanting to be called and of course, they are keeping their options open to work with anyone who will call them.  At this point, they really are not ready, willing, or able to buy. 

Oct 15, 2011 02:08 PM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC
This is a great post that says succinctly what we want to say to all those buyers! Thanks for putting it so well
Oct 15, 2011 02:37 PM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Jerry - There are many who don't understand the market and then there are others like investors who buy, rehab and thereby make a profit.

I think your statement that in buying low they set a new floor is an important one to share with buyers.

Oct 15, 2011 02:50 PM
Florida Tolbert Team Keller Williams Advantage
Keller Williams Advantage III Realty in Lake Nona - Orlando, FL
Keller Williams Land Luxury Division Specialist

Point somewhat taken but not completely agreed to.

I managed to make an investor 50% return on 2 flips this month in less than 60 days.

I don't know about you but I can't think of any other investment vessal other than real estate where you can make 50% profit for 60 days work.

It only takes a well informed realtor and an investor that is willing to listen and pull the trigger when I hand them the gun.

 

Oct 15, 2011 03:17 PM
TODD PICCONI INLANDEMPIRE & SOUTH ORANGE COUNTY, CA
TODD PICCONI REAL ESTATE - Dana Point, CA
Personal Engagement,Precision, and Professionalism

Jerry, CONGRATS on the featured post!

I believe that steals are there, if you look hard enough, want to put the effort into it, and are the most attractive offer when you are competing with multiple offers.

There will always be steals out there.

I don't believe that there will always be as good of a time to buy them, though.  For those looking for them, they exist.

I don't like selling them because normally they come with alot of items that unless you're a seasoned flipper or rehabber, you probably aren't going to be able to get some of this dirt out from under your nails for a while.

Thank You for this wonderful synopsis!

Oct 15, 2011 03:52 PM
Mary Ann Daniell Realtor
Coldwell Banker United, Realtors - Subsidiary of NRT LLC - Killeen, TX
Delivering Successful Results Since 1999

I think the steals and deals depend on your market, obviously.  Most sellers in our market do not have the equity to lower prices much.  There are some "steals" in VA and other foreclosures, but not the 50% below market that a lot of buyers are wishing to find.  Serious investors, who are in it for the long term, should be buying now with these low interest rates and low prices, and they are!

Oct 15, 2011 03:54 PM
Ted J. Macy
Top Agents Atlanta Metro - Milton, GA

Jerry, I could not agree with you more, the real deal is finding a property that is worth the money, and paying the asking price. I had a buyer bypass a listed "Steal", just because he wanted to offer $30K below asking price, while the asking price was already $0K to $50K below the neighborhood. The property needed a bit of work, maybe $5000 and you could sell it at asking price in the neighborhood, or rent it for a couple of years.

I often wonder why people don't listen to our advise, when they ask for it??

Oct 15, 2011 04:48 PM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Excellent post Jerry, and very well stated.  No matter how often we tell the bargain hunters these points, they just don't understand.  For those, that end up with a perceived 'steal' it's never the bargain that they thought it was.

Oct 16, 2011 01:48 AM
Larry Brewer - Benchmark Realty llc
Benchmark Realty LLc - Nashville, TN

Jerry - this is so true, and in most cases, it's hard to not get a great deal today. I have a lot of buyers looking for that diamond, but they don't want it in the rough, they want it nice and polished but priced like coal. Get post, reblogged.

Oct 16, 2011 02:31 AM
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

I've seen too many buyers lose out on a house they wanted...for themselves, not for an investment, because they wanted to pay the "how low will you go game" with the seller. When the house is a good deal, you are right, many see this opportunity and they don't play around with the price. They buy the house.

Oct 16, 2011 03:33 AM
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

Great post.  In my area, buyers who make low ball offers will simply see the property go to CASH investors. 

Oct 16, 2011 10:46 AM
Mike Morrison
Will & Will Real Estate Brokers, The Woodlands, Texas - Houston, TX

THANK YOU INVISIBLE_HAND!!! If more agents understood what you have very skillfully put forth, maybe just maybe they wouldn't act like spoiled children that don't get their way.

Oct 17, 2011 05:29 AM
David A. Weaver
Peoples Bank & Trust Co. - Scottsdale, AZ
24 years helping folks finance their dreams.

Why not provide the "Illusion" of a steal by having the seller pick up the settlement charges with a full price offer.  Lower cost of acquisition to the buyer, allows them to use those funds to make improvements to the property (which it may need anyway) equals an increase in market value and increase in re-sale price or higher rental income.

Their transaction becomes the basis for the next supporting appraisal in that market area and we just might begin to see some stabilization if this method were adopted.

Let them get their "Steal" in pieces, some at acquisition, some during rehab and some at re-sale.  Total it up and I think they will come out better in the end with a lot smoother transaction.

Just a thought.  If you would like to discuss how to structure or get a copy of the lender guidelines for owner occupied, second home and investor purchases, shoot me an email.

Oct 19, 2011 06:13 AM
Deborah Bly
eXp Realty, LLC - League City, TX
Realtor

Jerry, Very nice article and very well written. So true. If you are out there waiting for the steal you are goin gto be missing out on a lot of very good deals.

Nov 01, 2011 01:01 AM