What is this SEO Business?

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

Sometimes we have to go back to the basics to make sure we have those covered. If we focus too much on the technical side of things we may miss the whole point of online marketing. If you're new to blogging SEO may be a foreign abbreviation to you. seo on websites, website marketing


A Search engine is the platform you use to search the web, be it Google, Yahoo, Bing, Ask or one of the other thousand sites to search online.

Optimization simply means optimizing a website for easy reading, explanation and indexing by search engines AND people alike.

One big myth is that if you have a website you will show up in these search engines. That is simply not true.

A website must be optimized properly to gain any major exposure in search engines like Google. Typically there is a belief that if Google likes your site, the rest [Bing, Yahoo, etc ] will follow. I don't necessarily see this as true across the board BUT Google is the search engine giant in which 50% of the public uses so optimizing for Google is a good strategy.

Here are some blogs about basic optimization of your website or blog:

"House" is Not a Keyword - And Other Mistakes You Might Be Making

Don't Use the Term "CLICK HERE" For Anything

How to Naturally Add Keywords into your Content

Linking Your Website URL to Your Website Name A BIG NO NO

How Many Keywords Does Google and Search Engines Want?

Can Pages on your Website Bring as Much Traffic as a Blog?

Simple Facts for Optimizing a Blog Post

Does Blogging Matter?

Blogging accomplishes several goals in online marketing. For starters it provides fresh content to the internet with yourself as the author. This creates more content about you, from you and about your services and tells people about you. Blogs build familiarity and positive branding and people will do business with you because they know you, like you and trust you.

This is the human side of blogging. The technical side is blogging creates back links to your site and an off-site marketing venue for  directing traffic and search engines back to your main website again and again. Blogging on off-site platforms such as ActiveRain, WordPress, Blogspot and the like add to the collection of information out there by you about you and your service.

SEO is a lot of little details all working together to create a highly optimized blog or site. If you're new, don't get frustrated if you're not found right away. Think of your online exposure as a courtship between your site and the search engines. They want to know your serious and know what you're talking about before they trust you. This can take weeks, months or even over a year before your taken seriously online. Keep at it. Keep giving Google what it wants - honestly - not in short cuts or easy fixes. If it seems to good to be true, it probably is.

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ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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The information contained in this blog is believed to be true and correct and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy for any particular purpose. All information is copy written and the property of Tammy Emineth.  


Re-Blogged 5 times:

Re-Blogged By Re-Blogged At
  1. Jeana Cowie 10/20/2011 12:45 AM
  2. Winston Heverly 10/20/2011 01:39 PM
  3. Doug Bullwinkel 10/22/2011 07:25 PM
  4. Pam Hills 10/24/2011 04:28 AM
  5. Praful Thakkar 07/27/2017 09:00 AM
Real Estate Sales and Marketing
Active Rain Newbies
Blogging & SEO
Search Engine Optimization: An Hour a Day
Making Websites Work - Realtors on the Internet
online exposure
what is seo
optimized blog
optimization of website

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Show All Comments
Sandy Acevedo
951-290-8588 - Chino Hills, CA
RE/MAX Masters, Inland Empire Homes for Sale

Hi Tammy, there is a lot of great information here that will keep me digesting it for at least a week. Bookmarked! You are so smart!!

Oct 20, 2011 07:00 AM #82
Chris Lewis
Gracious Living Realty - Front Royal, VA
I want to SELL your home, not LIST it!

Another common waste of an SEO opportunity is using "Welcome to my website" as a heading instead of emphasizing the primary keyword.

Oct 20, 2011 07:51 AM #83
Carrie Ann Higgs
Branson House Realty - Branson, MO

Hi I was just reading your post an realized youre from Ozark?! I'm just down the road from you, would be interested in SEO work or learning more about what you do. 

Oct 20, 2011 08:43 AM #84
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

I've just seen it today actually. Glad I never made this mistake.

Oct 20, 2011 09:50 AM #85
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Bob - Check out this blog I did on syndicating your blogs. Syndicating is OK When you Acknowledge The Source - Posting One Blog Multiple Places It really doesn't do a whole lot for SEO but it will give you more expsosure on whatever platform you use. BUT if you do syndicate make sure you give a link back to where the post originated. Then Google will see you as the same author and not penlize you for duplicate content. Syndicating would only be beneficial for the audience you're writing for.

Keywords and phrases are the main focus of what you blog should be about. They should be used in the title, description and in the content 1-3 times depending on the size of the post. It anchors the content more to be about these 3-4 keywords (max). GOogle will see this as what the content is about.
TAGS are more of a category term. Use tags to categorize your blog. Whatever tags you choose to use the most should be what your whole site is about. Make sure they are always the same - meaning "Real Estate" and "real estate" are seen as two different tags. Capitalization matters so use the same format for all the same tags. Like the tags for my website are mainly SEO so Google is seeing my entire site as an SEO site while each post may have different keywords depending on the topic of the post.
Hope that makes sense. and thanks for stopping by!

Oct 20, 2011 10:21 AM #86
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Aimee - Thanks Aimee! I appreciate you stopping by! :) Make it a great week.

Gene - Thanks Gene. Hope these are easy to follow and helpful :) Have a super day!

Derricks - Absolutely. There are many factors and details to building a great optimized site. Take one step at a time and add to it and eventually it all will come together. Thanks for commenting.

Dylan - Yes, incorporating them naturally is the key. I find that if you first write for people then go back afterward and optimize it's much easier. Then you have gotten your point across and done the techy side for the search engines too.

Debora - Great! SEO is almost a necessity for being found online. The more you read and learn little tips here and there and then put them into practice the more your blogs will be found by the right people. Thanks for stopping by and feel free to ask anything. :) Have a super week!

Oct 20, 2011 10:27 AM #87
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Sandy - Thanks Sandy! :) It can be a full time job to keep up with SEO but by taking in little bits at a time it can really help. Thanks for commenting and have a super week!

Chris - Absolutely!! That happens all too often. Or just the term "My Website"... you don't want to be branded for that at all! Ha.. thanks for stopping by

Carrie - Well Hey Branson Girl! :) That's awesome! I would love to talk to you more about your site. Let me check out your site and get back with you. I will send you an email. :) Thanks again

Lyn - Which mistake is that? There are so many to make! LOL/.. Thanks for coming by and have a super weekend.

Oct 20, 2011 10:31 AM #88
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA


You have provided an easy to understand definition of SEO and a great reason to blog. 

We just had an earthquake, centered in Berkeley.  Just a tiny 3.9 mag, but amusing that it occurred on California Shakeout day.

Oct 20, 2011 11:19 AM #89
Delores Campbell
Keller Williams Realty - Chesterfield - Wildwood, MO
Your St. Louis Real Estate Resource

Great post!  I have bookmarked your blog and also the blogs from the links you provided. So much to learn and it is somewhat overwhelming!  You need more than just creating a website to be found.

Oct 20, 2011 02:38 PM #90
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Tammy, I always love the detailed information you provide. I'm due to go back and re-read some of your blogs.

Oct 20, 2011 04:59 PM #91
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Tammy.  Excellent post.  Thanks for the links to the other posts!

Oct 20, 2011 11:17 PM #92
Gary Frimann
Eagle Ridge Realty / Signature Homes & Estates - Gilroy, CA
REALTOR and Broker

Hi Tammy, well written post--loaded with information.  I certainly agreee with ouy regarding it taking a while.  I am fortunate to be up there now, but I've had my website up for about 9 years.  I find that people (read: agents) give up too easily.  Thanks for the informative links.

Oct 21, 2011 03:50 AM #93
Ben Yost - 303-587-4297
First Time Home Buyer, Mortgage Rates, Pre-Approval - Denver, CO
FHA, VA, Conventional - Mortgage Loans in De


"Ben - A follow up post? Well it all depends on the keyword or phrase and it's competition. In the blog Simple Facts for Optimizing a Blog Post I talk about finding those keywords. Then using them 1-3% of the time in the content. Once done, promote that blog on FB, Twitter,  and link to it several other places. With all these factors working together you should be able to get ranked fairly easily."

hehe, comon Tammy if it was that easy to get on page one of Google- everyone in active Rain would be a millionaire.

Why sell Real Estate and show people homes?

Just sell an Internet product like Forex or a weight loss product- working an hour an a day and stay at home or travel.

Have a good one

Oct 22, 2011 04:35 AM #94
Marge Piwowarski
Phoenix AZ Horse Property - Phoenix, AZ
Phoenix AZ Horse Property, LLC

I just found you and have subscribed to your blog!  Thank you for the wise advice, we can all use it!

Oct 22, 2011 08:20 PM #95
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

HA Ben... Well DUH - Yes of course.. just do these things and magically you'll be there! ;-) I think we all know that it's doing these things, consistently and constantly for a good amount of time - sometimes over a year before you get there. Of course if you are going for LA REAL ESTATE you may have a long way to go... If you're going for GORST WA REAL ESTATE, (pop 30) you may get there next week. ;-) Have a super day, Ben!

Thanks for all the great comments and adding to the discussion.

As we know, there is no sure fire way to get to the top and stay there. Only Google knows what sites make it and why. Our job is to follow the rules the best we can, offer people great information, valuable tips and articles and hope we get to the top organically. :)

Oct 24, 2011 02:46 AM #96
Pam Hills
Innovative Artistry - Kendall, FL
ASP/IAHSP- Stager Miami, FL, Creative Minds Innovatively At Work

Dear Tammy - THANKS!! So much wonderful information.  I will be studying for days!  I came here via Doug's re-blog.  Thanks so much & I am sure I have to go back & correct some mistakes.  I just re-blogged it as well.

Oct 24, 2011 03:51 AM #97
Jack O'Neal
Conway Real Estate - Gilbert, AZ
Great stuff just another thing we need to learn. I know people who pay a lot of money for little results
Oct 27, 2011 04:47 PM #98
Christian de Almeida
Bal Harbour, FL

Nice post, I'm actually saving it so I can go over the links later.

Oct 28, 2011 06:36 AM #99
Jamie R. Bell
Coldwell Banker Residential Brokerage - Glastonbury, CT
GRI Your Central CT Realtor

Tammy, great information! Glad Jerry included a link in his post. This post packed full of good information.

Here's to a great 2012!

Dec 16, 2011 11:02 AM #100
Sylvie Stuart
Realty One Group Mountain Desert 928-600-2765 - Flagstaff, AZ
Home Buying, Home Selling and Investment - Flagsta

Bookmarked! What a great summary and so many resources with those links! This is a valuable post, thank you!

Mar 20, 2012 10:34 PM #101
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