Sellers want to believe their home will sell.
Sellers want to think it is a beautiful to others as it is to them. Sellers want to believe the value they see in their home will be apparent to buyers as well. Sellers Want to believe.
Real estate agents are the trained professionals that make that belief possible. When it doesn't happen it is the agents fault in the eyes of many sellers. This can be true and it can also be the sellers lack of market understanding. This is something else sellers do not want to hear.
I know I have been both and am an active real estate broker that no only counsels sellers but markets and promotes properties for sale.
The four words sellers never want to hear? You're Priced Too High! I don't blame sellers for not wanting to hear these words.
Think of your original presentation to get the listing. Sellers ask questions. Did you give them answers to the facts or answers to what they wanted to hear to get the listing? Agents may miss a listing by telling you the truth instead of what you want to hear. If that is the case, you are only fooling yourself into a false sense of security on your home being able to sell faster and for more money. Don't burn money by pricing wrong. Price drop after price drop only confirms the sell price was wrong to begin your home selling process.
Sellers want facts. If the facts are not accurate then sellers can not make an informed pricing decision. In todays market, which is different in different regions of the country, state and by city. Keeping a close eye on the market conditions, trends and mortgage financing is critical to selling and always has been.
Don't be afraid to ask questions, get justification for statement made about the market and projected sell price of your home. Many sellers do not take the time to review and understand the tremendous market advantage they can create by pricing their home to sell. I didn't say give away...I know every home has a price a buyer is willing to pay. Conversely every seller has a price they are willing to accept too!
Today price is used more than any other single factor in determining success. Car companies compete on price, window companies compete on price and installation, gas stations fluctuate fuel prices almost daily. Grocery stores adust prices almost as fast as the weather changes. It is no wonder home prices are competitive. In a buyers market home prices have always been competitive. More homes for buyers to choose from with fewer buyers make home pricing a key factor in successful selling.
Is price the only factor? NO!
Location, Condition, Layout will be considered as well as price. First is always price range. Not price specific but price range. If your home is priced within the buyers price range your home will get a preliminary look. That look can take place on a computer, a drive by or a brochure.
So price, is a factor and a key factor. Your home must be priced similar to other homes of your square footage, location and condition. If not you have to justify online, in copy to get a buyer to want to see your home. Real estate agents must provide the descriptions and visuals to generate buyer interest but agents can not do repairs, mowing and edging, painting, cleaning and pricing.
Agents only suggest what price to market your home or property based on what they see and your willingness to help them achieve the highest possible selling price for your property.
Real estate agents job is to expose your property to as many buyers as possible. I would use a monthly evaluation of the selling process to meet my selling goals. What is happening in the market. What have other sellers priced their homes. Have any home competitive to my home lowered their prices? What can I do within reason to improve my buyer showings.
Work with your agent, understand the selling process and get your new life started in the home or condo of your dreams with a sold sign in your front yard!
If you live in the Grand Rapids, Michigan real estate market and would like a professional selling your home please give me a call. I am not soliciting properties already listed by another agent or brokerage.
If your listing expired or you are thinking of selling give me a call we will discuss your options and price values in this market before you make your decision.
Call Today for a Free Sell Price Analysis (no obligation)
1930 Fuller NE, Suite B, Grand Rapids Michigan 49505