Here are a few real estate marketing ideas, to keep your online audience captive, and the referrals coming in:
1.) Reach out to your network through email, Facebook, or Twitter and hold a contest. For example, hold a photo contest for your city. The best photo submitted will receive a $75 gift card to the restaurant of their choice. Will this directly lead to a sale? No, BUT it reminds everyone in your network that your still around and a change to strike up conversation... which will certainly lead to more referrals, and ultimately sales.
2.) Reach out to your network, just like above, and host a survey. For example, have them vote their favorite park or restaurant. Then, take a step further... host your next client appreciation event at the winning location.
3.) Again, reach out... noticing a theme here? Another idea would be to host a drawing to draw more Facebook likes and emails for your monthly newsletter. Woobox.com offers a Facebook app that allows you to host drawings to draw more Facebook fans to your page. The drawing can be for anything, gift cards, free house cleaning, free staging advice... it can be anything, just do it!
The key is that you have to, have to, have to reach out. Facebook and Twitter makes it so easy to, so there's no reason you shouldn't. So, get started... and remember, to keep it original and creative. People are tired of the same old "Hey - check out my new listings!"... they don't care. Give your audience a fun way to interact with you, and the results will come in.
Happy marketing!
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