Online Marketing Ideas

Real Estate Agent with RealtyPlug

Here are a few real estate marketing ideas, to keep your online audience captive, and the referrals coming in:

1.) Reach out to your network through email, Facebook, or Twitter and hold a contest.  For example, hold a photo contest for your city.  The best photo submitted will receive a $75 gift card to the restaurant of their choice.  Will this directly lead to a sale? No, BUT it reminds everyone in your network that your still around and a change to strike up conversation... which will certainly lead to more referrals, and ultimately sales.

2.) Reach out to your network, just like above, and host a survey.  For example, have them vote their favorite  park or restaurant.  Then, take a step further... host your next client appreciation event at the winning location.

3.) Again, reach out... noticing a theme here? Another idea would be to host a drawing to draw more Facebook likes and emails for your monthly newsletter. offers a Facebook app that allows you to host drawings to draw more Facebook fans to your page.  The drawing can be for anything, gift cards, free house cleaning, free staging advice... it can be anything, just do it!

The key is that you have to, have to, have to reach out.  Facebook and Twitter makes it so easy to, so there's no reason you shouldn't.  So, get started... and remember, to keep it original and creative.  People are tired of the same old "Hey - check out my new listings!"... they don't care.  Give your audience a fun way to interact with you, and the results will come in.

Happy marketing!

Posted by

Bryan Bowles
Founder of RealtyPlug

Easily add a property search to your Facebook page, websites and blogs using RealtyPlug real estate marketing tools!

James Muhammad
RE/MAX Champions - Upland, CA
RE/MAX Vision

Bryan, this is very, very good information on "Online Marketing Ideas. I really like number one and three. I will be sharing this with my co-workers. Thank for sharing!

Oct 19, 2011 06:05 AM
Dan Hopper
Dan Hopper - Gold Way RE - Westminster, CO
Colorado Broker / Referral Services

Great ideas for marketing your sphere!  Thanks for sharing your thoughts, Bryan!

Oct 19, 2011 06:06 AM
Rebecca Melancon
RAM Arts Photography - Lake Charles, LA

Ooo I'm bookmarking.  Great ideas and thank you so much for posting them!

Oct 19, 2011 06:08 AM
The Elise Bickel Team
ReMax Select Realty - Pittsburgh, PA
Leasing, Property Management and Sales

People love free stuff and drawings. We started raffling off a gift basket at our open houses(1 per quarter) and we get almost every person who comes through the open house asking to give us their information. What a difference!

Jan 09, 2012 11:29 AM
Gladys Webb
Kreative Realty LLC - Tuscaloosa, AL

Good idea a contest or a survey will have to see how well this works and keep you posted.

May 18, 2014 07:27 AM