Reputable companies usually avoid gray hat SEO, but those who don’t know the search engine rules and some agencies will occasionally use one or two of these tactics for getting ahead further with their SEO. Grey hat techniques include:
- Paid links IE buying links in directories who aren’t really directories and whose only purpose is providing links
- Keyword spamming – excessive instances of relevant keywords in content or ALT tags
- Duplicate content or duplicate meta data IE copying content from another site with zero changes or additions
Some paid links such as paid advertising or sponsorship (eg. banner ads, pay per click ads) aren’t considered grey hat SEO. The same holds true with duplicate content. For instance, if some of your content is referenced by a friend on their Facebook page then this is obviously not an intentional effort to dupe search engines.
Wording is only considered grey hat when key words are used excessively and/or outside the context of proper articles for tricking the search engines. Keyword spamming is another grey area. Some high ranking websites use particular keywords they want to be ranked under in every sentence, even highlighting them. This detracts from the visitor experience as keyword spamming in articles comes off as poor writing when words are used excessively and unnecessarily.
3. White Hat
These are SEO techniques that follow the search engines rules and regulations with the goal of getting high SEO ranking by using honest, ethical practices in posting website content. With White Hat there’s no trickery or deception involved in seeking greater SEO. Sites who use White Hat SEO use above board website content, navigation, Meta data, and linking strategies for achieving progressively greater SEO. White hat techniques include:
- Using keywords in URL structure, title tags, and meta data
- Keywords as links in internal and external linking
- Keywords not used gratuitously in header tags and navigational elements
- Keyword rich content relevant to your intended visitors
- Creation of landing pages for niche keywords and thought leadership
- Article marketing, blogs, hub pages, video content sharing
- Submitting an XML sitemap to search engines
Previous posts: http://activerain.com/blogsview/2561733/website-seo-techniques
http://activerain.com/blogsview/2561513/i-don-t-know-what-to-write-on-my-real-estate-website
Comments(3)