Just recently, here on ActiveRain, I posted an article that was featured entitled "Are Brick & Mortar Real Estate Offices Becoming a Dinosaur?"
The comment stream was wonderfully stimulating and thought-provoking, even better than the article itself!
This article was actually a condensed 'teaser' post based on an article that I had published a day earlier on GeekEstateBlog entitled "Real Estate Outside the Box: Questioning the Value of Brick & Mortar"
Which leads me to pose yet another question that inquiring minds want to know:
If You Were Designing the Real Estate Office of the Future, What Would It Look Like?
My basic premise for asking this question is two-fold:
- The majority opinion from my previous articles clearly indicated a shift away from a traditional brick & mortar real estate office environment. If that's the case, where are we heading?
- My Brokerage, Keller Williams West Sound, is currently involved in opening up a location here in Kitsap County WA, so your input/ideas may actually get incorporated into what we do!
So if you were opening an office (would it have to be an office, per se?), what would you do differently than what you already have?
Keep in mind that this space needs to be both agent-friendly and consumer-engaging. Agents/Brokers need a place to plug-in, print out copies, scan documents, meet with clients, etc. Consumers need something to draw them in, engage them, offer relevant value, and encourage repeat visits.
How big of a space would you need? What basic elements/furnishings would you have? What features would you provide for your agents/brokers? What kind of space would you create for consumers/clients? What information/takeaways would be of most value to them?
I am anxious to see what the collective creative braintrust of ActiveRain can come up with!
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Rich Jacobson is a licensed real estate professional with Keller Williams West Sound, providing knowledgeable empowerment and relentless representation for his clients of residential properties and vacant land throughout all of Kitsap County WA and portions of Pierce, Mason, and Jefferson Counties. You can also find him at KitsapLife, SoundBiteBlog, and Crabbing in the Hood, or e-mail: firstname.lastname@example.org