In preparation for a post I wrote on my Saskatoon real estate blog, I spent about 30 minutes viewing listings on a typical real estate website. I continue to be astounded at the poor quality of images which pass as acceptable to both sellers and agents.
In thirty minutes time, I managed to collect enough lousy images to create a virtual tour which I've titled, "The Unbelievably Bad Real Estate Photo Hall of Fame." In it, you'll see a man, apparently asleep in his recliner while his living room is photographed, a kitchen that looks like it's about to slide off the face of the earth and about thirty other gems which somehow snuck past the stupid meter on their way to the MLS® and the Internet.
As agents, we must remember that photography is a very important element of MLS® and Internet marketing. We would also be wise to remember that when we post a home to the Internet, the quality of our work, and the extent to which we care about the work we do is readily apparent to everyone who views your listing. Friends, in many cases we look like careless idiots.
I always assume that my seller will be one of the first to view his or her home online and I strive to build a presentation which will leave them feeling proud of their home, and perhaps even wanting to forward the ad to their friends and family. Mean time, I am going to work towards marketing myself as some who cares and wants to present homes professionally.
Please remember me with your Saskatoon real estate referrals. You can reach me toll-free at 1-888-978-6676 or drop me an email through my ActiveRain profile.
Norm Fisher, Royal LePage Saskatoon Real Estate
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