The Simple Truth Behind Great Customer Service

Real Estate Technology with Imagine WOW! Digital Marketing Agency

Great Customer Service 

Have you ever had one of those customer service experiences that put the "uh" in uh-mazing?  A wow moment that left you feeling indebted to the benefactor of such an unbelievable gift.  The sad but simple truth is that great customer service experiences stand out like a beacon in our brains because they are so few and far between.  It's unfortunate that these instances are fleeting as we've become a society full of blamers, takers and users.

As sales professionals, we know that whether it's great customer service or poor customer service, our willingness to outshine the competition will leave a lasting impression on our customers, peers, vendors and referral partners.

The Simple Truth Behind Great Customer Service

  1. Great customer service doesn't care what time it is or that you have had a really difficult day. Great customer service happens morning, noon and night without fail.
  2. Great customer service extends beyond your typical daily duties and into the remarkable world of going above and beyond.
  3. Great customer service doesn't end at the closing table, it only begins.
  4. Great customer service comes from the heart, not the pocket book.
  5. Great customer service means one-on-one relationships and cannot be delegated to anyone else but YOU!
What else would you add to this list?  Where have you seen exceptional customer service and what examples could you give?

Take a few minutes and watch this inspirational video of one man's vision of what truly great customer service looks like on a daily basis.


Re-Blogged 6 times:

Re-Blogged By Re-Blogged At
  1. Mary Macy 10/23/2011 03:57 PM
  2. Debbie Gartner 10/28/2011 10:30 AM
  3. Dorie Dillard CRS GRI ABR 10/28/2011 10:42 AM
  4. Brad Rachielles 10/28/2011 02:38 PM
  5. Hillary Sheperd 10/29/2011 03:28 AM
  6. Deborah Byron Leffler BzyBee Real Estate Lady! 10/29/2011 03:41 AM
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Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

wow, I love that video.  brought a tear to my eye. I will need to reblog this.  Nice job.

Oct 23, 2011 08:07 AM #7
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Rebekah, you always remember the BAD SERVICE, but continue to visit when the customer service is over the top!   It is a MUST!

Oct 23, 2011 08:32 AM #8
Kathy Sheehan
Bay Equity, LLC 770-634-4021 - Atlanta, GA
Senior Loan Officer

Great service does come from the heart, absolutely!


Oct 23, 2011 09:19 AM #9
Melinda (Mel) Peterson
Real Estate Cafe LLC - Bend, OR
Curator of Happy Endings

Rebekah ~ I had the lovely experience this morning as I was in the drive-thru line of one my favorite coffee places in Grants Pass. There was a new Barista making my cup of Joe and he wasn't quite sure how to make it. One of the more experienced Baristas took him aside and said this:

'Mel likes her coffee with the cream first, then a shake of cinnamon, and then whip cream to top it off. It's better that way because the cinnamon doesn't clump at the top.'

I never told him this, he just figured it out for himself and he's been making my coffee for years.  There are 8 other coffee houses just like this one in my quaint little town, but I always patron this one for the 'extra' special service ;) 

Oct 23, 2011 09:55 AM #10
Anna Banana Kruchten CRB, CRS 602-380-4886
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana!

Rebekah I've had some awesome experiences latley with exceptional customer service. I have a new family doctor and on Friday she sat down with me for over an hour or so to go over results etc.  I was flabergasted to say the least at her level of listening, ideas and explanations.  That is a first for me. It was amazing!

Customer service is so so so important in creating  long standing business relationships.


Featured in BananaTude

Oct 23, 2011 01:23 PM #11
Joe Kenny
Realty Executive Midwest - Darien, IL
Better Than Your Average Joe

Rebekah- There is a top producing agent in my office that I take a lot of tips from and I try to implement them when I can.  The one tip I have is that on my outbound voicemail I annouce I will return any call after 7pm the following day.  After reading this post and watching the movie I changed my message.  Thank you.

Oct 23, 2011 01:49 PM #12
Rebekah Radice
Imagine WOW! Digital Marketing Agency - Burbank, CA
Social Media Marketing, Coaching & Training

Anita - That was one of my favorite lines too!

Gary - I 100% agree! Have you read "Love is a Killer App?" I think you would really like it!

Thank you James! I think there's always room for provement. Customer service is something that we should always see evolving within our own career as we seek to reach and connect with the needs of our clients.

That was an incredibly sweet thing to say Cathy!! I second that emotion and sentiment -- I'm so glad to share in this journey with you!

Yes we do Joan and bad service also spreads like wildfire.  It's that word of mouth that we shoud aspire for with GREAT customer service!

What a fantastic display of going above and beyond Mel!  It's no wonder you choose that coffeee shop over any other when they've gone that extra step by knowing your needs and serving them before you even have to say a word.  I love it!

Thank you Anna!!!!  I hope you have a fabulous week and find more of that great customer service!  (And from a Dr's office???  Unheard of!)

Oct 23, 2011 01:57 PM #13
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

The video said there was an error, please try again later. Customer service is finding out the children's birthdays of your clients and sending them birthday cards and the parents congratulation cards on the child's birthday.

Oct 23, 2011 02:32 PM #14
Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

Excellent reminder for all of us.  I know when I receive great customer service, I always remember it.  Hope I am leaving the same feeling.

Oct 23, 2011 02:53 PM #15
Jennifer Chiongbian
Specializing in all types of Manhattan apts & townhouses - Manhattan, NY
Real Estate Broker - NYC

People forget what has been said, but they never forget how you made them feel.  Great customer service is one way for them to never forget you.  Great post!

Oct 23, 2011 03:26 PM #16
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Rebekah--great blog and I suggested it.  Great customer service has no timelines.  The other day in the AT&T store I was blown away by the great customer service I received.  It seems so few and far between these days. 

Oct 23, 2011 06:22 PM #17
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.

WOW Rebekah I wish could see this video for the next 21 days so that it will become a habit of mine. This has inspired me to do a better job.

Oct 25, 2011 12:57 AM #18
David Krichmar - Legend Lending - Sugar Land, TX

wow!!!  the story is touching.  I think it shows that we can all go above and beyond.  It's not just about doing your job, its about doing it the best you can.  Another message Johnny has give us!

Oct 25, 2011 09:04 AM #19
Johanna Roy
Counselor Realty - Minneapolis, MN
The Name Friends Recommend

Rebekah thanks for sharing. I really was inspired with the video. I think from now on when I send out my birthday cards to clients, I will send them a Thought for the day! What a nice personal touch. Thanks again.

Oct 25, 2011 01:47 PM #20
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Rebekah,

What a wonderful touching story! Making a difference every day, any time, any hour is true customer service as long as it comes from the heart. Thank you for caring enough to share.

Oct 28, 2011 12:42 AM #21
DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas


I saw your post on a re-blog from Debbie Gartner and am so glad I did!  I loved it!  Thanks for sharing. Customer service is so important!

Oct 28, 2011 12:46 PM #22
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude


What a woderful, heartwarming story. THank you for sharing. Great customer service does not have to be a big deal, but bad customer seervice is.


Oct 28, 2011 02:51 PM #23
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in North Kingstown RI and beyond

Rebekah, i so enjoyed this clip and what it means to all...stepping out and doing the little things that will make a difference in someone elses life..great share

Oct 29, 2011 01:57 AM #25
Deborah Byron Leffler BzyBee Real Estate Lady!
Keller Williams Realty Boise - Nampa, ID

This is an awesome clip....I had not heard of it before but all I can say is wow!!!  Customer Service is not doing what is expected....but going above and beyond!!!     This is awesome and I will reblog too! 

Oct 29, 2011 03:40 AM #26
Mike Baltierra
Rise Realty - Eastvale, CA
Full Service at Your Service Realtor-Eastvale CA

I forgot what customer service looked like. It seems like it is really is hard to come by these days. I reallly enjoyed the video and your list. You gave me some food for thought. Our business should be all about customer service. Just basic answering the phone is good customer service these days.

Nov 03, 2013 02:23 PM #27
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