Spending on print advertising continues to rank high among real estate practitioners, though a growing number report that they are advertising at national Web sites, according to a report based on an August survey.
The report, prepared by consulting company Classified Intelligence LLC and real estate publishing company Realty Times, indicates that word of mouth and signs and billboards are the most effective sources of leads, and suggests that "agents and brokers don't see advertising in general as a very effective marketing tool.
Another significant change is the rise of blogs and online networks among real estate professionals A year ago, blogging and social networking were relatively unknown. This indicates agents and brokers are increasingly willing to try new forms of advertising, particularly when it comes to networking and relatively low-cost alternatives. With free sites, blogs and social-networking sites gaining popularity, publishers of print and other types of paid advertising likely will find it even tougher to attract agents and brokers.
What do you do?
Comments (7)Subscribe to CommentsComment