where most find leads

Real Estate Agent with Kilauea Real Estate Company

Spending on print advertising continues to rank high among real estate practitioners, though a growing number report that they are advertising at national Web sites, according to a report based on an August survey.

The report, prepared by consulting company Classified Intelligence LLC and real estate publishing company Realty Times, indicates that word of mouth and signs and billboards are the most effective sources of leads, and suggests that "agents and brokers don't see advertising in general as a very effective marketing tool.

Another significant change is the rise of blogs and online networks among real estate professionals A year ago, blogging and social networking were relatively unknown. This indicates agents and brokers are increasingly willing to try new forms of advertising, particularly when it comes to networking and relatively low-cost alternatives. With free sites, blogs and social-networking sites gaining popularity, publishers of print and other types of paid advertising likely will find it even tougher to attract agents and brokers.

What do you do? 

Comments (7)

* Rate A Home
Rate A Home - Saugatuck, MI

Matthew, cute little lady you have there!

I'm finding blogs have been the best for driving hits to the web site.

Oct 31, 2007 05:29 AM
Larry Brewer - Benchmark Realty llc
Benchmark Realty LLc - Nashville, TN
I spend way too much money on print advertising, and I'm a newbie at blogging, so I can't really say that it's been a proven lead generator for me. Post cards to my sphere of influence has been my best investment with the exception of phone calls. When I'm training someone, I always tell them to build a good database and stay in touch. If using a blog allows me to stay in touch with more people, then it's a great tool.
Oct 31, 2007 05:34 AM
Sam White
College Station, TX
Integrated Marketing - Bryan College Station,

I continue to expand telephone and SOI contacts, while slowly withdrawing from most of my print advertising.

My numbers clearly show the best return comes from working my database vs. throwing money after print ads. I am still running small print ads that drives traffic to my Web site, but they are small and inexpensive.

Oct 31, 2007 05:37 AM
Charles McDonald®
Charlottesville Solutions - Charlottesville, VA
REALTOR®, Principal Broker®, Owner
Well Matthew, I am sitting here reading your blog, so I think that answers your question. lol!!!
Oct 31, 2007 05:41 AM
Elizabeth Weintraub Sacramento Broker
Elizabeth Anne Weintraub, Broker - Sacramento, CA
Put 40 years of experience to work for you

I employ a host of techniques -- print, direct mail, signage, online listings, e-mail, personal phone calls, social events for networking, blogging and providing content. I find sellers and buyers want to know, "What's in for me?" And why shouldn't they? I'm a believer in what goes around, comes around.


Oct 31, 2007 08:13 AM
Matthew Ernsdorf
Kilauea Real Estate Company - Kilauea, HI
I need to start bloging more. If thats a word
Oct 31, 2007 09:27 AM
Erin Stumpf (Attardi)
Coldwell Banker - Sacramento, CA
916-342-1372 / DRE# 01706589 Sacramento, CA
I generally do not do any print, but I put two line ads in the local paper for some lower priced properties I have, and I have been totally amazed at the volume of quality calls I have received!
Oct 31, 2007 09:30 AM