Why Sellers Should Remove Wallpaper

Real Estate Agent with Certified Staging Professional (CSP) Elite Instructor

Tammy says it perfectly. Wallpaper is a big obstacle for buyers. You may not want to remove it and the buyer doesn't either, which means they may not even come look at the house. 

Original content by Tammie White, Broker

Why Sellers Should Remove Wallpaper

Today I received a call from a home seller in response to an expired letter. Her home had been on the market for over a year. It was easy to see from the photos why her home had not sold.

Several of the rooms were wallpapered. It looked like something my grandmother would have hung in the '80s.

I advised the seller that in this current market, it is important for her home to appeal to the largest number of buyers. The best way to do that would be to remove the wallpaper and paint the walls with a neutral color.

Why Sellers Should Remove WallpaperHer response, "That is the most ridiculous thing I've ever heard. You're telling me my home hasn't sold because of the wallpaper?"

Through further questioning, I was able to determine that in a years time, she only had one showing. And that was almost a year ago, when the home first came on the market.

This home is a million dollar listing. Homes at this price point look like something out of a designer magazine. This home is definitely not up to that standard.

Here are the reasons she gave for not removing the wallpaper:

1.  She paid a LOT of money for that beautiful wallpaper!
2.  It's too costly to remove it!

Here are the reasons why sellers SHOULD remove wallpaper:

  • Neutral paint colors have a broader appeal to buyers. Wallpaper is an extremely personal choice. That personal choice may not be the same as a buyers. Not everyone is a fan of wallpaper. By removing wallpaper, sellers increase their chances of selling.
  • The photos displayed in MLS (multiple listing service) have become your first showing. The National Association of REALTORS, reports that 90% of home buyers begin their search on the internet. Buyers determine the homes they want to see by the photos shown in the MLS. If the home doesn't show well in comparison to other homes at the same price, the buyer will simply choose not to see that home. If a home isn't being shown, it's not likely that it will sell.
  • Removing wallpaper can be costly. That's right. Removing wallpaper usually requires the aid of chemicals or steam. It can be a painstaking process and, in some cases, damage may occur to the walls. If that happens, the walls may require additional repair. Buyers don't want to deal with the additional expense or hassle of removing wallpaper. Especially, in a market when so many homes are picture perfect.

1420 Holly Hill Drive Franklin TNMy question to the seller was:

Do you want to limit your buyer pool to a buyer who loves your wallpaper? Her response, "Yes, I do." Obviously, that hasn't worked so far.

I wished her well and said, "If you're not willing to take the advice of a trained professional who looks at homes everyday, then I'm sorry I can't help you sell your home."

Sellers, do you want to limit your buyer pool to a buyer who loves your wallpaper?  Of course not.  In order to sell your home, it must appeal to the largest number of buyers. The only way to do that is remove obstacles that will keep them from buying your home.

Why do I say this? Because I want the same thing you want...to SELL your home.

P. S. If you would like to get other ideas on how to increase the chances of selling your home, contact me today at (615) 495-0752.

Tammie White, Realtor® in Franklin TN
Cell Phone: (615)495-0752

This posting and the contents written here are the intellectual property and opinions of Tammie White of Benchmark Realty LLC. Providing real estate services to clients in Franklin, Brentwood, Nolensville, Thompsons Station, Spring Hill, Fairview, Leipers Fork, Nashville and the whole Middle TN area.



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Comments (5)

Gay E. Rosen
Julia B. Fee Sotheby's International Realty - Larchmont, NY
As Real as Real Estate Gets!

Michele a neutral  pallet is always good.. people do not realize that!

Oct 23, 2011 01:20 PM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Michele thanks for the re-blog. Sellers really need to understand what buyers are looking for these days.

Oct 23, 2011 02:04 PM
Michele Reneau
Certified Staging Professional (CSP) Elite Instructor - Summerville, SC
Realtor, GRI ~ Charleston, SC Relocation Experts Team

Gay-We sold a personal residence 2 years ago. I had my stager come in and had to repaint some rooms.  I can understand a seller's hesitation because it's not a fun task. But the reward was great. We got an offer in 7 days!

Tammie-I couldn't agree more.  Thanks for an excellent post!

Oct 26, 2011 06:05 AM
Dave Halpern
Dave Halpern Real Estate Agent, Inc., Louisville, KY (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

Today's perfect wallpaper design is tomorrow's headache that reduces the value of the home.

May 17, 2012 06:18 AM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

Not all wallpaper are outdated. I've seen some modern houses with gorgeous wallpaper. I want to have a vintage wallpaper in my BR too:)

Dec 07, 2014 04:58 PM