What Really Sells a House? - reblog
This is a great blog on the reality of what really moves real estate in our market. The most important marketing tools never seem to change regardless of the market. In today's market they remain and are even of higher importance with the slower economy. This is truly the evidence of what sells a home.
Price and the MLS. The rest are just fluff filled with emotional and psychological trimmings to encourage consumers to push the sell button or pull the buy trigger. There's nothing wrong with wrapping a property up in a pretty package with eye candy staging, global marketing and glossy brochures, but the true value must be a price in keeping with today's market.
PRICE. If a fixer is priced right it will draw multiple offers. A beach cottage next to a power plant will sell if the price screams buy me before someone else does. The most expensive mansion in the best section of town will sell if it offers outstanding value and leave the overpriced beauties standing on the sideline hoping for the uninformed and gullible buyer to appear. Over priced new construction can morph into a fixer if never given a price reduction.
MULTIPLE LISTING SERVICE: This old school tool is still one of the sharpest in an agent's and seller's marketing toolbox. Be cautious if your agent does not want to post your home on the local MLS. Where did the buyer for my most recent Rancho Palos Verdes listing come from? The MLS via auto emails sent to the buyer by the selling agent. How about the listing before that one? Ditto. And so the story goes. Today's MLS is growing stronger and has a wider and longer reach than MLS systems of the past. It's the place to be because it works.
OTHER AGENTS: Yes, buyers still spend hours searching independently for a home online. I recently read a quote by a late-night woman web surfer in search of the perfect home--I'm paraphrasing here. "Once the kids are in bed, I pour a glass of wine and settle in for hours of house hunting. I ogle the photos and floor plans and fantasize about living there. My friends and I joke about online house hunting being porn for women. We're all so addicted." Who do they call when they find a house they want to see? Their top-of-mind agent.
The competition for buyers is keen and it behooves agents and sellers to offer an appealing product at an attractive price on the MLS along with other marketing endeavors. Then let the forces of the market deliver a buyer. The market will speak by way of an offer or complete silence. Listen carefully and heed the message.
Norma Toering & Team RE/MAX Palos Verdes Realty
(310) 493-8333 / Office Phone: (310) 831-0800PalosVerdesLifestyle- Nominated by Relocation.com as one of the top ten Los Angeles area real estate blogs. Chosen by MovingCost.com as one of the best Los Angeles realty blogs. Awarded 5 out of 5 stars by Lender411 blog review. Ranked by Technorati in the top 1% of all blogs. As seen in the Daily Breeze newspaper.
South Bay Los Angeles cities I sell real estate, property, houses and homes in: Palos Verdes Estates, Rolling Hills, Rolling Hills Estates, Rancho Palos Verdes, San Pedro, Long Beach, Torrance, Lomita, Redondo Beach, Hermosa Beach and Manhattan Beach. Based on information from the Association of REALTORS®/Multiple Listing as of the initial date of this article/blog publication and /or other sources. Display of MLS data is deemed reliable but is not guaranteed accurate by the MLS. The Broker/Agent providing the information contained herein may or may not have been the Listing and/or Selling Agent.
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