What Really Sells a House?

Real Estate Agent with Meritus Group Real Estate SD 14808

This is really all it comes down to! As much as sellers would like to say it is newspaper ads, open houses, virtual tours, or any other technical do-dad it all comes down to this! You are the determining factor of if your home will sell by how you price it from the inception. The MLS gets the word out and there you go its sold! 

Original content by Norma Toering Broker for Palos Verdes and Beach Cities BRE# 01147470

Price and the MLS.  The rest are just fluff filled with emotional and psychological trimmings to encourage consumers to push the sell button or pull the buy trigger.  There's nothing wrong with wrapping a property up in a pretty package with eye candy staging, global marketing and glossy brochures, but the true value must be a price in keeping with today's market.

PRICE.  If a fixer is priced right it will draw multiple offers.  A beach cottage next to a power plant will sell if the price screams buy me before someone else does.  The most expensive mansion in the best section of town will sell if it offers outstanding value and leave the overpriced beauties standing on the sideline hoping for the uninformed and gullible buyer to appear. Over priced new construction can morph into a fixer if never given a price reduction.

MULTIPLE LISTING SERVICE:  This old school tool is still one of the sharpest in an agent's and seller's marketing toolbox.  Be cautious if your agent does not want to post your home on the local MLS.  Where did the buyer for my most recent Rancho Palos Verdes listing come from?  The MLS via auto emails sent to the buyer by the selling agent.  How about the listing before that one?  Ditto.  And so the story goes.   Today's MLS is growing stronger and has a wider and longer reach than MLS systems of the past.  It's the place to be because it works.

OTHER AGENTS:  Yes, buyers still spend hours searching independently for a home online.  I recently read a quote by a late-night woman web surfer in search of the perfect home--I'm paraphrasing here.  "Once the kids are in bed, I pour a glass of wine and settle in for hours of house hunting.  I ogle the photos and floor plans and fantasize about living there.  My friends and I joke about online house hunting being porn for women.  We're all so addicted."  Who do they call when they find a house they want to see?  Their top-of-mind agent.

The competition for buyers is keen and it behooves agents and sellers to offer an appealing product at an attractive price on the MLS along with other marketing endeavors.  Then let the forces of the market deliver a buyer.  The market will speak by way of an offer or complete silence.  Listen carefully and heed the message.




Norma Toering - REMAX Palos VerdesNorma Toering & Team RE/MAX Palos Verdes Realty
(310) 493-8333 / Office Phone: (310) 831-0800

PalosVerdesLifestyle- Nominated by Relocation.com as one of the top ten Los Angeles area real estate blogs. Chosen by MovingCost.com as one of the best Los Angeles realty blogs. Awarded 5 out of 5 stars by Lender411 blog review.  Ranked by Technorati in the top 1% of all blogs. As seen in the Daily Breeze newspaper.

South Bay Los Angeles cities I sell real estate, property, houses and homes in: Palos Verdes Estates, Rolling Hills, Rolling Hills Estates, Rancho Palos Verdes, San Pedro, Long Beach, Torrance, Lomita, Redondo Beach, Hermosa Beach and Manhattan Beach. Based on information from the Association of REALTORS®/Multiple Listing as of the initial date of this article/blog publication and /or other sources. Display of MLS data is deemed reliable but is not guaranteed accurate by the MLS. The Broker/Agent providing the information contained herein may or may not have been the Listing and/or Selling Agent.

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Posted by


Rosalie A. Evans                                                                      

HJN Team Real Estate

101 W. 69th St.

Sioux Falls, SD 57108

Cell 605-366-7242







                    visit my site and find a home!

              Selling real estate in the greater Sioux Falls, SD area, including the communities of 

 -Harrisburg-Tea-Worthing-Dell Rapids-Flandreau- Colton-Baltic- Brandon-Canton-Lennox-Trent-Hartford-

                                   -Crooks-Colman-Garretson-Valley Springs- 



Comments (6)

MichelleCherie Carr Crowe Just Call...408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Yes, price it right the first time and it will sell.

Oct 23, 2011 07:28 PM
James Muhammad
RE/MAX Champions - Upland, CA
RE/MAX Vision

Rosalie, this is a very, very good re-blog post. It covers a lot of Information to help you sell your listing the first time and close it fast.. Thank you for sharing! 


Oct 23, 2011 08:23 PM
Ronald DiLalla
Century 21 Discovery DRE 01813824 - Anaheim, CA
No. Orange Cty Real Estate

Hi Rosalie,  there are many factors involved in the sale of property,  but price will always remain as the primary factor.

Oct 23, 2011 08:26 PM
Rosalie Evans
Meritus Group Real Estate - Sioux Falls, SD
The Evans Group, Sioux Falls, SD Homes For Sale

Michelle- Yes I have made a promise to myself to not take overpriced listing in the first place! Who can afford to push what is over the retail price anyhow!



James- This is the best reblog ever and I told her that! 



Ronald- It sure seems like price is 99% of it here in my area. People are not buying until they smell a dead  fish in the water! It has the be the nicest and the best priced or it will get passed over again and again!!


Oct 24, 2011 02:50 AM
Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.

I appreciate the re-blog--thank you!

Oct 24, 2011 03:51 AM
Rosalie Evans
Meritus Group Real Estate - Sioux Falls, SD
The Evans Group, Sioux Falls, SD Homes For Sale

Norma- No thank you! Have a nice week out in sunny California! 

Oct 24, 2011 05:34 AM