No one is perfect, just let me lay that out there right here and now. But this post isn't about perfection; it is about grammar, plain and simple.
Yesterday, I got a new lead (off the Internet) and after several back and forth emails, she sent me a "cut & paste" paragraph written by a local Realtor (I know very well). This Realtor had answered one of her online questions about a property. In the poorly written "response," there were NO capitals (anywhere, not even at the beginning of sentences). NO periods at the end of any sentence. NO commas used at all. MISSPELLED words all over the place.
This particular lead turned out to be a teacher and if there's one thing a teacher can't stand, it is poor grammar (especially from ADULTS). They will excuse a boo-boo here and there, but ALL over the "paragraph?" NOT gonna happen.
Need-less-to-say, I have a new client and I am thrilled.
My advice to anyone when answering a contact/lead:
- Take your time.
- Use Caps where appropriate.
- USE your Grammar/spell check before returning your response.
Lastly, THANKS for the lead.