Despite the recent rise in social media marketing applications, techniques and success stories, several real estate agents across the country still don’t see social networking as a valuable resource. They consider it to be a waste of time and far too difficult to figure out. Overall, they just don’t see how getting interaction and posting updates translates into getting new business.
As real estate virtual assistants, we make it a priority to keep our clients informed about how they can use social media in order to enhance their online presence. Whenever we come across an agent who is skeptical, we point out something that many people haven’t considered yet: consumer behavior is changing. People are interacting more on social media sites and through text messages than they are through talking on the phone or meeting face to face. Whenever someone wants to hire a business, they look at their website and online presence before calling them to inquire about their services. More and more people are starting their search for advice, business services and recommendations on social media. This means that yes, as tedious as it seems social media is worth your time.
Here are a few staggering statistics that you may not have thought of yet:
- 53% of users have used Facebook to interact with a brand.
- 40% of users have “liked” a product on Facebook.
- 20% of users use Facebook to research products at least once a week.
- 42% of users have written a post online about their favorite product or brand.
- 33% of users have written a product review online.
All of these percentages are large enough that you should be considering using social media sites like Facebook, Twitter and Google+ as a platform to build your brand. More people are coming across brands online, and they look to their peers as a resource. Getting involved in social media will allow you to put your services, brand, and business out there for people to interact with and have as a resource. In the event that someone who you have connected with online might need real estate services, having that foot in the door through social media will make your name be the first one that pops into their mind.
As real estate virtual assistants, the next question we typically hear is, “But what will my return on investment be?” The truth is, that can be hard to measure. Having an active social media presence won’t translate into immediate leads and client generation. It will take time, effort and the ability to build relationships to really see the success surrounding your page. In case you’re skeptical, here are some more important numbers for you to consider. After an online interaction:
- 31% of users prompted to purchase.
- 3% of users had a changed impression of the brand.
- 9% were more encouraged to visit the page or profile more often.
- 3% were more encouraged to contact the business.
- 20% were prompted to recommend the brand or product to peers.
- 8% had an increased awareness of the brand or business.
While these numbers may not seem high, think about it: even if you only get 3% of your fans to convert to a client through social media, isn’t the time and effort spent worth it? After all, sites such as Facebook and Twitter are free platforms. You’d essentially be getting these clients for free. All it would cost you is 15-20 minutes of your time each day.
Overall, social media sites are growing every day. It’s becoming increasingly more important to invest some time or money into creating and maintaining your Facebook, Twitter and Google+ profiles. If you don’t have the time, then that means it’s time to consult a real estate virtual assistant, who can guide you through the process or get you up and running online. Consumer behavior is changing, and as a real estate agent, you need to be on the cutting edge of what is happening in the tech world.
If you have any questions, don’t hesitate to contact us and ask!
Have a great day!
Social Media and Copywriting Team Leader