Is Social Media Really Worth My Time?

By
Services for Real Estate Pros with RealSupport Inc.

Despite the recent rise in social media marketing applications, techniques and success stories, several real estate agents across the country still don’t see social networking as a valuable resource. They consider it to be a waste of time and far too difficult to figure out. Overall, they just don’t see how getting interaction and posting updates translates into getting new business.

As real estate virtual assistants, we make it a priority to keep our clients informed about how they can use social media in order to enhance their online presence. Whenever we come across an agent who is skeptical, we point out something that many people haven’t considered yet: consumer behavior is changing. People are interacting more on social media sites and through text messages than they are through talking on the phone or meeting face to face. Whenever someone wants to hire a business, they look at their website and online presence before calling them to inquire about their services. More and more people are starting their search for advice, business services and recommendations on social media. This means that yes, as tedious as it seems social media is worth your time.

Here are a few staggering statistics that you may not have thought of yet:

  • 53% of users have used Facebook to interact with a brand.
  • 40% of users have “liked” a product on Facebook.
  • 20% of users use Facebook to research products at least once a week.
  • 42% of users have written a post online about their favorite product or brand.
  • 33% of users have written a product review online.

All of these percentages are large enough that you should be considering using social media sites like Facebook, Twitter and Google+ as a platform to build your brand. More people are coming across brands online, and they look to their peers as a resource. Getting involved in social media will allow you to put your services, brand, and business out there for people to interact with and have as a resource. In the event that someone who you have connected with online might need real estate services, having that foot in the door through social media will make your name be the first one that pops into their mind.

As real estate virtual assistants, the next question we typically hear is, “But what will my return on investment be?” The truth is, that can be hard to measure. Having an active social media presence won’t translate into immediate leads and client generation. It will take time, effort and the ability to build relationships to really see the success surrounding your page. In case you’re skeptical, here are some more important numbers for you to consider. After an online interaction:

  • 31% of users prompted to purchase.
  • 3% of users had a changed impression of the brand.
  • 9% were more encouraged to visit the page or profile more often.
  • 3% were more encouraged to contact the business.
  • 20% were prompted to recommend the brand or product to peers.
  • 8% had an increased awareness of the brand or business.

While these numbers may not seem high, think about it: even if you only get 3% of your fans to convert to a client through social media, isn’t the time and effort spent worth it? After all, sites such as Facebook and Twitter are free platforms. You’d essentially be getting these clients for free. All it would cost you is 15-20 minutes of your time each day.

Overall, social media sites are growing every day. It’s becoming increasingly more important to invest some time or money into creating and maintaining your Facebook, Twitter and Google+ profiles. If you don’t have the time, then that means it’s time to consult a real estate virtual assistant, who can guide you through the process or get you up and running online. Consumer behavior is changing, and as a real estate agent, you need to be on the cutting edge of what is happening in the tech world.

If you have any questions, don’t hesitate to contact us and ask!

Have a great day!

Sarah Kay
Social Media and Copywriting Team Leader

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Rainer
113,397
The Real Estate Professionals
Real Estate Professionals - Salt Lake City, UT

If I may, I'd like to share a story that my co-worker told me today. She is a single mom and invested in a neptune frontloading washer with a lifetime guarantee. When it broke the other day, a repairman came by and said he wouldn't fix it, but would be glad to get the money from the manufacturer to give to her to replace it with something else. Well, because she loved the washing machine and its reliability she decided to call another repairman for a second opinion. He proceeded to tell her that she'd been taken.  The machine was easy to fix and she shouldn't have given away her guarantee for the money they gave her.

Feeling cheated, she posted on Facebook her frustrations and let all of her single friends know. She also posted the honest repair guy's info on her facebook page. Not long after, the manufacturer wrote her a letter and paid her repair costs and gave her her guarantee back. Oh, and the honest repairman saw a huge leap in business and asked her what she had done to get him all of the business. If big companies are paying that much attention to their imagine online shouldn't we? A few bad reviews can lose a person or company business for years, especially if you don't even know it is there. Go online and see what is being said about you online, and then participate in the conversation. You can't afford not to!

Oct 26, 2011 09:51 AM #1
Rainer
303,591
Ken Brandon
Coldwell Banker Sea Coast Advantage (Jacksonville, NC) - Jacksonville, NC
Camp Lejeune, Jacksonville, NC

Very powerful information that is going to make me take another look at my stance regarding the full spectrum of social media (yes...I am one of those skeptics that isn't sure about the return on my investment of time) I see there may be some other solutions for me that can accomplish this. Thanks for sharing.

Oct 27, 2011 01:14 AM #2
Rainmaker
310,923
RealSupport, Inc.
RealSupport Inc. - Schaumburg, IL
- Virtual Real Estate Marketing

Thanks Utah Real Estate Professionals!  We couldn't agree more!  Being active with your online presence is vital to the growth and success of your business!  Thanks for taking the time to read our post and comment!

Thanks Ken- It can be hard to venture into a new way of communicating, but staying on top of what's current will most effectively reach your audience.  Thanks for stopping by!

Nov 02, 2011 06:41 AM #3
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Rainmaker
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