Dulux Paint is "selling" 16,777,216 different coloured computer pixels. The proceeds will go to UNICEF to benefit some of the most vulnerable children around the world.
Choose your own colour and if it hasn't been bought already, you get to name it as well. For as little as £1 (approx. $2 Canadian / $2 U.S.) you will "own a colour" and help needy children receive the healthcare, clean water and education that they deserve. Not only are you helping out the kids, but it's also a creative way to brand your company through colour.
The logo for my company, Dezigner Digz has lime green in it (one of my favourite colours), so I decided to choose a colour within that spectrum. I've named my colour 'Limendipity'. Serendipity means good fortune and good karma, so I decided what better name to use for such a good cause and of course, I had to throw the word 'lime' in there too for good measure :-). So without further ado, let me introduce you to Dezigner Digz's colour: Limendipity - colour #cdf12c.
Dulux's mission is to "Add colour to people's lives". Their goal in this initiative is to "show how colour can make this a better place." For information on how you can join this great cause, check it out here: Dulux Own A Colour.
Of course you don't have to be a Stager, Decorator or Designer to be a part of the initiative. So what colour will you choose? If you decide to participate, show everyone below in the comments section what colour you've selected and the name you've given it.
Dezigner Digz is Burlington, Ontario's premier home staging and interior decorating firm serving Ancaster, Hamilton, Burlington, Waterdown, Stoney Creek, Oakville and surrounding areas. Our work is featured in the book FabJob Guide to Become a Home Stager, 2009 edition.
The owner, Charlene Storozuk is a member of both the Canadian Decorators Association (CDECA) and the Real Estate Staging Association (RESA). She serves on RESA's Executive Committee as Regional Vice-President Canada. Charlene has written several articles on home staging, some of which have been published by the International Business Times and the Women's Council of REALTORS®. She is also a Contributing Blogger for REALTOR® Magazine.
For more information about us, visit our website at www.dezignerdigz.com