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The Next Frontier in Predicting Personal Behavior Through Data Mining

By
Real Estate Technology with BIC Services, LLC

The Wall Street Journal had a story on Thursday, Oct 27th about the 3 credit bureaus latest income initiatives they are working on to boost their profits.  They are using all of the information that they have on us to be able to predict our future spending patterns.  They are compiling their data on our ages, gender, time in residence, auto ownership, time on jobs and maritial status.  With all of this information including our debt and repayment history, it is not hard to see how this information can be used to predict our future spending with a new "ability to pay" index.

This data will be sold to companies to help them plan their marketing efforts in targeting us with higher precision for smarter advertising. 

These bureaus are getting more and more powerful and these new iniatives are not regulated by current consumer laws.  I wish these bureaus would spend more of their money, time and energy into cleaning up incorrect reporting and in making it easier for people to fix problems of inaccurate information on their credit reports. 

Maintaining a good credit score is much more important now and will be even more important in the years to come with these kinds of initiatives.  For example, the article said that 60% of employers are now checking the credit scores on future employees.  The thinking is that your score determines your character and your sense of responsibility.  This can wrongfully hurt those that had ID theft or erroreous things put on them.

Have you checked your credit lately?  You get one free check per bureau every year by going to www.annualcreditreport.com.  Since most information is reported to all three, you can check one bureau every 4 months so you can stay on top of the things being reported on you.

Posted by Sam Thompson

Senior Loan Officer

Southern Trust Mortgage - 910-852-9415

Helping you GROW your business!

www.activerain.com./luckydog1 - SC

www.activerain.com/luckydog2 - NC

http://www.southerntrust.com/thompson

http://www.southernpineshomemortgage.com

 

 

 

Comments(5)

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Karen Anne Stone
New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX
Fort Worth Real Estate

Sam:  You are actually suggesting that these credit bureaus do something useful to the public ?  I am betting it's not going to happen.  And I think that bet is a sure thing.

Oct 29, 2011 03:06 PM
Praful Thakkar
LAER Realty Partners - Burlington, MA
Metro Boston Homes For Sale

Sam, the three credit bureaus have really killed many real estate deals recently - and now what they are planning is even worse...it seems there is no utopia here....

Oct 29, 2011 03:41 PM
Sam Thompson
BIC Services, LLC - Fayetteville, NC
BIC Services, LLC

I am not a fan of the bureaus either.  I wish we could go back to the good ole days before the credit bureaus when bankers made their decisions based on interviewing the borrowers and getting to know them and looking at their debt and income. 

Oct 29, 2011 04:03 PM
Karen Anne Stone
New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX
Fort Worth Real Estate

In light of all the foreclosures and short sales over the past three years, I think that... even IF the credit bureaus are being overly careful... what do you expect them to do ?  It is a pendulum swing from them being too lax during the run-up to the bubble bursting.

Oct 29, 2011 06:42 PM
Edward moloney
Edward Moloney Loan Officer GMH Mortgage Services - Holliston, MA
Loan Officer Providing 5 STAR SERVICE

THe scary thing is they are now starting to sell info again IE trigger leads have had two clients recently contacted by QUICKEN loan hours after I prequalified them to buy a home

Oct 30, 2011 08:56 AM