I have bumped into some buyers, sellers and even agents that say it's just business. We have been slammed with he win lose concept for over a decade now...maybe longer for some of us from the corporate world. I remember reading a book called "Hunt/Kill Selling" the author was Jack Matthews. His basic concept was to hunt down the client (prospect) and go in for the kill (close). His thought was, this is a very impersonal process get the sale and move on!
Today many buyers, sellers and agents think the same way. Buy, sell close, gone....done! So the only calming effect to the ciaos is the Realtor...us. So if we are so shallow to think that we do not impact the process "it's just business" we are sadly mistaken.
About a year ago I received a call from another agents client. I remembered the close. This person was the seller I represented the buyer for this transaction. I had no contact since and didn't have a clue where they purchased since I didn't represent them. They called not because they knew me, they called not because I was going to give them a better deal, they called because of the way I handled the transaction! They had to remind me or the sale....when they told me the address of their former home I knew immediately it was Jake and Sandy's house.
They said the agent was so impersonal and difficult to deal with that they felt like he was in it for the money only. Well that is what every worker in America works for....money. The difference is we don't have to act like it. We can disagree without being disagreeable. The win-lose or hunt/kill philosophy used to work but now client retention is also part of the business model that I use to continue my business instead of starting my business over after each transaction.
I understand clearly who I represent....I also understand my fiduciary responsibilities but can't I enjoy my profession at the same time and help put some sense into the process?
Have we come full circle where "it's just business"? I haven't, I like, no enjoy being a knowledgeable Realtor that people can expect professionalism from and still receive the courtesies in life they deserve.
Is it just business for you?