Do You Have the Gift of Staging?

Real Estate Agent with TheDonMillerGroup@Century 21 Executives Realty

I found this article to be very true of today's tough real estate market. Sometimes, it's just a little expertise that is needed to attract a buyer to a property that has gone stale on the on...... and then look around at your own properties you have listed. Are you giving the right advice to your clients?

Original content by Beverly Femia

Do you have the gift of staging?  My question is not whether you are a certified stager but whether you have an innate gift for design. 

Recently, I watched an episode of HGTV’s Design Star.  Vern Yip (a judge), said of Meg Caswell (ultimately this year’s winner) something to the affect that you could give her a pile of junk and she would innately know which pieces were the good ones.     

I connected and recognized her gift is one of my talents too.  I utilize it in home staging.  In August, we listed a townhome previously listed twice with different agents.  Yes, the price was too high on listing #1 and at the beginning of the recently expired listing #2.  But, though the expired price was in line with market values, other properties went under contract but not this home. 

The Homeowner was frustrated!  Although priced correctly, her home, in good condition and so clean, remained unsold.   Her walls, carpet, tile floors, cabinets, knobs and 13 year old appliances were white.  The only color came from bath wallpaper (ugh!) and a floral sofa.  Her decorating elements were dated and a mix of styles. 

I recommended she remove the master bath wallpaper and chose a neutral paint.  I asked she replace the dining area light with a more current fixture and replaced her white kitchen cabinet knobs with bronze knobs I found at Lowes for $1 each.  We walked her home and I indicated which furniture and accessories to remove and which to leave for staging.  I brought in additional linens, lamps, pictures and accessories, a smaller table and chairs, a desk for an office area and rearranged a few pieces.  Her floral sofa proved more challenging than I imagined but, utilizing her items and mine, it all came together.    

We listed at the same price as her recently expired listing and her home went under contract 11 days later.  After a year and a half of trying to sell in a falling market, she was ecstatic!

Reflecting on this years closed transactions, I realize how often my innate staging gifts led to a successful conclusion.  I lament it took years to understand it’s easier to build a business using gifts one actually possesses rather than struggling to acquire gifts one wishes one had.     

Are you utilizing your innate gifts to grow your business?

Beverly Femia

The Femia Team

"With Us, It's All About You!"


Beverly Femia


 Coldwell Banker Sea Coast Realty

1001 Military Cutoff Road, Suite 101 Wilmington, NC 28405

Fax to 1-866-784-3089 (Toll Free)

Beverly Femia

Broker / REALTOR®

Phone:Bev at (910) 279-9794

Search:Wilmington Area




Comments (5)

Kim Sellers
Lake Arrowhead, CA Coldwell Banker - Lake Arrowhead, CA
Lake Arrowhead Realtor - BRE#01412099 - Lake Arrow

Great points and yes, a little imagination and a little staging can make all the difference.

Oct 31, 2011 06:18 AM
Tara B. Downing
Village Properties - Mineola, NY
Homes For Sale - Mineola Port Washington

Thank you for your artcicle on staging.  It is true but sometimes I feel like suggesting all the changes is a bit insulting, particularly when there is a line of agents behing you trying to get the listing.

Oct 31, 2011 06:23 AM
Don Miller
TheDonMillerGroup@Century 21 Executives Realty - Vernon, BC
Your Real Estate Consultant For Life!

....Ahhh yes, but there is everything in the method of delivery to your client and who's to say that the realtors behind you aren't going to give the same advice? 

Oct 31, 2011 06:30 AM
Beverly Femia
BlueCoast Realty Corporation - Hampstead, NC
Broker Realtor Stager - Greater Wilmington, NC Are

Don, thank you for the reblog!  I appreciate it!  Bev

Oct 31, 2011 01:25 PM
Sheri Cambareri
Village Properties of Mineola, LLC - Mineola, NY

I fine many clients take offense to the staging idea

Nov 02, 2011 07:52 AM